Company Description

incling - Qualitative Research, Online Communities and Flexible Support Models

Who we are

incling is a qualitative research partner specialising in online communities, digital ethnography, diary studies and rapid‑turn qualitative programmes. We combine experienced researchers with a purpose‑built platform to help organisations understand people with clarity, depth and commercial relevance. We work across FMCG, retail, technology, financial services, health and beauty and public services, supporting everything from early exploration to long‑term customer closeness.

How you can work with us

We offer three flexible engagement models so teams can choose the level of support that fits their capability, capacity and preferred way of working.

1. Platform Hire Only

For teams who want to run their own qualitative research, Incling provides a modern, intuitive online community platform designed specifically for online qual. You get full access to all task types, participant tools and researcher workflows, along with built‑in translation, transcription and 27‑language platform availability. You design, moderate and analyse your own studies with a platform that keeps participants engaged and projects running smoothly.

This model suits agencies and insight teams with strong in‑house qualitative expertise who simply need a reliable, flexible environment to deliver their work.

2. Managed / Supported Research

For teams who want to stay hands‑on but need operational support, we offer a managed model. You lead the research; we keep everything running. This can include recruitment management, community setup, task building, participant engagement, technical support, light moderation and multilingual support through our translation and transcription tools.

You stay focused on the research design and analysis while we ensure the project is delivered cleanly, consistently and on time. It’s ideal for teams with qualitative capability but limited operational bandwidth.

3. Full‑Service Qualitative Research

For organisations that want end‑to‑end support, Incling delivers full‑service qualitative research across markets and methods. Our researchers design the study, moderate conversations, manage participants, analyse findings and deliver clear, decision‑ready insight.

We bring deep expertise across depth interviews, co‑creation, cultural exploration, longitudinal tracking and concept development. Full‑service delivery includes multilingual moderation supported by 27‑language transcription and translation, ensuring consistency across markets and audiences.

The incling platform

Our platform is built for qualitative depth and participant engagement. It supports discussions, diaries, video capture, UX tasks, concept evaluations and creative exercises. The design is mobile‑first and intuitive, helping participants contribute naturally and consistently.

The platform is available in 27 languages, enabling seamless multi‑market studies. Built‑in translation and transcription tools support both participants and researchers, making global programmes straightforward to run and easy to analyse.

For researchers, the platform provides structure, visibility and dependable delivery. Whether you’re running a three‑day pop‑up or a multi‑market, always‑on community, the workflow is designed to keep projects organised, efficient and insight‑ready.

AI‑supported moderation with incAI

incAI enhances the research process by supporting moderation, probing and quality control. It suggests follow‑up questions, highlights emerging themes and supports multilingual moderation. Researchers remain firmly in control, using AI as an assistant that reduces operational load and keeps large studies consistent without adding overhead.

AI never replaces human nuance - it simply helps teams work faster and stay focused on interpretation and storytelling.

What we deliver

Online communities: pop‑ups, short‑term studies and always‑on programmes

Digital ethnography and diary studies

Depth interviews, co‑creation and concept development

UX and journey‑based qualitative research

Multi‑market and multi‑language programmes

AI‑supported moderation and analysis

Translation and transcription across 27 languages

Full‑service insight delivery from design to reporting

Why clients choose Incling

Clients choose incling when they want qualitative research that is rigorous, agile and grounded in real human behaviour. Our combination of experienced researchers, thoughtful design and supportive technology creates an environment where participants contribute richly and researchers can focus on what matters.

Teams value our reliability, our clarity and our ability to translate complex human behaviour into insight that lands with stakeholders. We are collaborative, responsive and easy to work with, acting as an extension of your team regardless of the support model you choose.

Our philosophy

We believe qualitative research should feel human, empathetic and commercially meaningful. Technology should support that, not dilute it. Our work blends the best of both: human‑led research supported by tools that make the process smoother, faster and more consistent.

Whether you need a platform to run your own studies, operational support to keep projects moving or a full‑service partner to deliver end‑to‑end qualitative insight, incling brings the people, tools and thinking to help your organisation move forward with confidence.