Company Description

RESEARCH FROM FIELDWORK TO FINDINGS
Inland Empire Market Research, Inc. (IEMR) is a full-service market research partner providing research design, recruiting, data collection, survey programming, analysis and reporting. We support organizations that need an experienced team capable of managing individual research components or an entire project from planning through final findings.

FIELDWORK AND DATA COLLECTION
Fieldwork is one of IEMR’s core strengths. We conduct in-store and restaurant intercepts, on-site interviewing, central location tests (CLTs), product and concept testing, point-of-purchase research, consumer studies and other custom field programs. Our team is experienced in complex, time-sensitive projects requiring close supervision, demanding schedules, multiple locations and carefully managed quotas.

IEMR provides direct field services throughout Southern California and in established markets across the West Coast and beyond. Nationwide, we manage all other aspects of the research process, including project management, recruiting, survey programming, data management, analysis and reporting. When in-person fieldwork is required outside our direct service areas, we coordinate with experienced local research partners while retaining overall project management and serving as the client’s single point of contact. Bilingual English/Spanish recruiting and fieldwork are available when required.

RECRUITING FOR QUALITATIVE AND QUANTITATIVE RESEARCH
IEMR provides qualitative and quantitative recruiting for focus groups, online research, in-depth interviews, consumer studies, specialized audiences and other custom research needs. Recruiting can include geographic targeting, demographic and behavioral screening, respondent verification, confirmations and ongoing attendance management.

Our approach emphasizes communication and accountability throughout the recruiting process. We work closely with clients to understand screening requirements, quotas and study objectives so that recruiting supports the research rather than becoming a separate operational challenge.

QUALITATIVE, QUANTITATIVE AND ONLINE RESEARCH
IEMR supports both qualitative and quantitative methodologies, including online surveys, online qualitative research, focus groups, web-based research and mixed-method studies. Services can include questionnaire development, survey programming, testing, field management, respondent coordination and data collection.

Clients may engage IEMR for a single research service or use us as a full-service partner. This flexible model allows research teams to supplement internal resources when needed while maintaining one coordinated workflow across multiple phases of a project.

ANALYSIS, REPORTING AND FINDINGS
Our capabilities extend beyond data collection. IEMR provides data analysis, statistical review, data visualization and report writing designed to help clients move from raw information to clear, usable findings. We focus on identifying the patterns, differences and implications that matter to business decisions and presenting results in a practical, understandable format.

This ability to connect field execution with analysis and reporting is central to how we work. Because we understand how the research was designed, recruited and collected, we can maintain continuity from the first interview through final reporting.

EXPERIENCED, RESPONSIVE PROJECT MANAGEMENT
Every study has different operational demands. IEMR is accustomed to projects with short lead times, changing conditions, difficult quotas and multiple stakeholders. Our project management approach emphasizes preparation, field supervision, communication and rapid problem solving.

Whether a client needs recruiting only, field services, survey support, analysis and reporting or complete end-to-end project management, IEMR provides a practical and responsive research partnership.

Inland Empire Market Research, Inc. brings together the field experience of a data collection company with the broader capabilities of a full-service research firm—helping clients move confidently from fieldwork to findings.