Company Description

Ironwood Insights Group, LLC
Data. Insights. Action.

Ironwood Insights Group, LLC is a privately held market research firm founded in 2017. Headquartered in Chandler, AZ, Ironwood and serves clients through a network of offices located in Maryland, Texas, Utah, Idaho and Costa Rica. Since its inception, Ironwood continuously grown its menu of qualitative and quantitative insights services, both organically and through notable acquisitions, including: The Research Group, Observation Baltimore, ISA, Discovery Research Group and Information Alliance.

Ironwood is a full-spectrum insights firm; powered by a robust suite of data collection, technology and analytics capabilities and driven by a seasoned team of leading industry consultants. We employ creative research designs, data collection best practices and leading-edge analytical frameworks to deliver bespoke, curated insights solutions to drive today’s and tomorrow’s business decisions.

We offer customized and flexible engagement models designed to meet clients wherever they are in the research process. No turnkey solutions here. Our end-to-end research services include a full suite of capabilities that can be adapted—holistically or a-la-carte—to fit the specific requirements of any project.

For full-service assignments, we design, execute and deliver solutions to achieve clients’ specific research and business objectives. We develop tailored studies across a variety of business domains, including: brand health, customer experience, innovation/ product development, advertising and communications and competitive analysis. Our consultative process is built on a “listen first” philosophy designed to fully understand the clients’ business and business needs, then design the right research solution to actionably address those needs. From initial quantitative or qualitative design, through data collection, analytics and reporting, Ironwood is both a partner and advisor every step of the way.

Quality data is the foundation for sound business decisions. Consequently, Ironwood has built its foundation on operational and data collection quality. We are experts in sample design, sample management, programming and fielding. Whether it's qualitative recruiting, online sampling and fielding, telephone data collection or mixed/mode; our programming, project management and operations teams focus on superior data integrity and exceptional, proactive client service. Through our wholly-owned data collection network we can support a full-range of multimodal qualitative and quantitative methods: group and individual qualitative—in-person, telephone, online, ethnographic/observational; quantitative—online/mobile/text-to-web, CATI/CAWI, phone to web surveys, mail/QR, IVR, face-to-face.

So, whether you’re a DIY’er looking for sampling or data solutions, or a Fortune 500 company in need of branding or product development consultation, Ironwood’s industry-best capabilities are set up to allow you to right-size the solution you need.