Company Description

Get to Know MarketView Research

Where Consumer Insight Fuels Product Success

For over 25 years, MarketView Research has been at the forefront of product and taste testing—helping launch and refine some of today’s most successful and beloved brands.

As an independent, woman-owned firm, we’re passionate about helping clients bring smart, innovative products to market. Our award-winning approach blends cutting-edge quantitative techniques with rich qualitative research to uncover what truly drives consumer appeal, loyalty and long-term success. From survey design to logistics to deep analysis, we’re committed to delivering the insights that matter—so your product stands out in a crowded market.

What We Do Best

End-to-End Expertise. Actionable Insight. Trusted Results.

Whether you’re a startup or a global brand, companies turn to MarketView to simplify product testing and unlock consumer understanding. Our experienced, in-house team hits the ground running—managing every step from research design to analysis—to help you confidently navigate your product’s journey from concept to shelf.

Here’s how we deliver value:

• Quantitative and Qualitative Research

Our hybrid research model combines the analytical strength of quantitative data with the depth and nuance of qualitative insight. Paired with senior-level project leadership and white-glove service, we provide a clear roadmap to product growth and market success.

• Product Testing and Taste Testing

Recently named a Top Taste Testing Firm (2023) and Top IHUT Firm (2022) by Quirk’s, this is our specialty. Whether you’re evaluating new products, packaging, scent, flavor or experience, our IHUT and CLT testing spans thousands of studies across industries—delivered with ease through our full-service in-house capabilities.

• Virtual Shelf Testing

See how your product performs on a digital shelf that mirrors the in-store shopping experience. Test packaging, price points, placement and perception with your target audience before hitting the market.

• SpotOn – Real-Time Feedback in the Real World

SpotOn is our proprietary interactive survey platform that connects with consumers in real-life environments—restaurants, stadiums, malls, events and more. Whether it’s before, during, or after brand interaction, SpotOn delivers real-time, actionable feedback to help guide smart decisions.

Why Brands Choose MarketView

Deep Experience. Agile Thinking. Modern Tools.

At MarketView Research, we understand that consumer preferences are always evolving—and research must evolve with them. As a boutique firm with a long-standing reputation for excellence, we combine the best of traditional research practices with emerging tools and technologies. The result? Deeper insights, stronger product differentiation and more confident decision-making.

Let’s bring your next great product to life—smarter, faster and with clarity you can trust.

MarketView Research is located in Edgewater, N.J.

To learn more, visit our website: www.mvrg.com or contact us at sales@mvrg.com