Cincinnati, OHView Website
MarketVision Research is a full-service, custom marketing research firm. Since 1983, the firm has worked with clients to meet their research needs and provide them actionable market insights. The firm’s strength is in providing integrated solutions, providing best-in-class quantitative solutions with a robust qualitative practice. The firm includes 20 in-house moderators and a marketing sciences team with expertise across analytic disciplines. The firm also has proprietary tools to support clients, including a proprietary communities platform, internet panel and platform (Viewpoint Forum), a unique in-person interviewing facility and focus group suites in Cincinnati and Cleveland.
Our clients’ needs for qualitative or quantitative research will vary, and it is our goal to provide the variety of options necessary to help support their needs, seamlessly and with a single dedicated team.
MarketVision embraces the principals of custom marketing research and operates according to our values – craftsmanship, authenticity and thoughtfulness. Our experience and offerings are vast and highly qualified, but we differentiate ourselves in a few key areas.
Optimization and analytics – Marketing sciences and data consultation for in-depth understanding of consumer choice and modeling.
Global project management – Experienced insights professionals executing research seamlessly across the globe.
Dedicated health care practice – A team of pharmaceutical and health care professionals dedicated to managing the unique and critical steps to success in this space.
Robust qualitative team – A team of 20+ qualitative professionals across disciplines and categories.
Proprietary techniques and tools – Online community suite and private panels for home use testing and other applications.
Integrated organization – Combining the strengths of in-house quantitative and qualitative professionals for a complete perspective.
Dedicated graphic design team – A team of dedicated graphic designers activating insights through creative brilliance and custom deliverables.
Year Established: 1983
Number of Employees: 175
Research Services and Specializations
- Brand Equity
- | Concept Development
- | Conjoint Analysis/Trade-Off Analysis
- | Focus Group-Facilities
- | Home-Use Tests
- | Online Communities - MROC
- | Panels-Online
- | Pricing Research
- | Product Development Research
- | Segmentation Studies
- | Shopper Insights
- | Taste Tests
- | Telephone Interviewing/CATI
Industries, Markets and Audiences Served
- | Consumer Durables
- | Financial/Investment/Banks
- | Grocery/Supermarkets
- | Health Care
- | Home Improvement/DIY
- | Hospitals
- | Household Products/Services
- | Medical/Surgical Products
- | Non-Profit/Fund Raising
- | Packaged Goods
- | Pet Foods/Supplies
- | Pharmaceutical Products
- | Restaurants/Food Service
- | Retailing
- | Travel
- | Veterinary Medicine
Cincinnati, OH 45242
- Customer Contact(s):
Tyler McMullen, President
Tina Rucker, Senior Vice President
- Affiliations & Certifications
- ESOMAR (International) | Insights Association (United States) | Intellus