Morning Light Strategy
Chicago, IL
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Company Description
The future is old. And the future is here. Accelerate your growth in the 55+ market.
Morning Light Strategy applies expertise in human understanding to help consumer brands, NGOs, governments, AgeTech innovators and senior living organizations develop better strategies, innovations and communications for the senior (55+) demographic.
What we Do & How We Do It
We help organizations develop better products, services, and marketing by more deeply understanding the needs, wants and opinions of older adults and caregivers. We employ a range of bespoke primary qualitative and quantitative research methods using an agile approach to generate richer, more powerful recommendations to move your business forward.
What Makes Us Different?
- Experts on the aging population: We focus specifically on the aging population and engage a panel of relevant experts on all of our engagements – so you get tailored guidance and actionable recommendations grounded in key success principles, developed in consultation with thought leaders in the longevity space
- Strategic Business Impact: Senior-level consultative support from consumer research and strategy leaders – so you get richer, more powerful business recommendations through an agile, holistic approach to insight generation
- Flexible and Comprehensive:
- Total ecosystem engagement considers all of those who influence older adults' decisions, such as caregivers and adult children
- One team to partner with you across your learning needs, from syndicated market reports to foundational learning to innovation and communication development
Our primary research services
1) Strategic Insight: Discover new growth opportunities & build foundational learning among the 55+ population and caregivers:
- Category Landscape: Identify white space, unmet needs and assess competitive strengths and weaknesses
- Audience Insight: Uncover insight into the who, what, where, why and how of the 55+ consumer in relation to your brand or category
- Brand Positioning/Brand Stretch: see your brand from the 55+ consumers’ perspective and develop new innovation and equity pathways
- Decision/Shopper Journey: Understand your market, your consumers, residents or patients and their decision/shopping journeys
- Segmentation: Hone in on the right people, needs or occasions that fit your brand/products
2) Innovation & Marketing Guidance: Develop and optimize new products, services and communications for aging consumers and caregivers:
- Concept Development: Build, assess, refine and optimize your idea or concept
- Communication/Messaging Development: Build, assess, refine and optimize your advertising/communications
- Package Testing: Ensure your package communicates clearly and is user-friendly
- Product Optimization: Identify ways in which your product or service could better meet users’ needs
- User Testing: Place your initiative with your target to ensure it performs exactly as expected
- Tracking: Monitor performance of your product or brand in market
3) Intelligence Reports: Syndicated category and human intelligence reports that illuminate the needs of the aging population and your opportunities:
- The 55+ Consumer: Attitudes, needs, emotions, behaviors and lifestyles
- 55+ Consumers at Home: Deeper views into daily lives
- Category Spotlight: Trends, gaps and opportunities by sector
Year Established: 2023
Number of Employees: 2
Research Services and Specializations
- Attitude/Usage Studies
- | Concept Research
- | Diversity Equity & Inclusion (DEI)
- | Marketing Research-Full Service
- | Strategy Research
- | Woman-Owned
Industries, Markets and Audiences Served
Naperville, IL 60563
United States
- Customer Contact(s):
-
Dana Keilman, CEO/Co-Founder
- 630-640-0748
- 773-386-0298