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Nichols Research

San Francisco Bay/San Jose, CA

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Key Categories
Focus Group-Facilities Recruiting-Qualitative Telephone Interviewing/CATI Qualitative Research Qualitative-Online

Company Description

At Nichols Research our expertise goes beyond the ordinary, providing Fortune 500 companies, Silicon Valley high-tech corporations, start ups, research agencies, consultants and many others with timely and effective research solutions. Exceptional client service is our mantra, we work collaboratively as an extension of your team to create a seamless working experience that delivers results.

Methodologies:  Focus groups, IDI’s, usability testing, ethnographic research, CLT’s/taste tests, online surveys, field interviewing, mystery shopping, hybrid/mixed approach, mock jury trials….


Recruiting:  Thousands of companies have trusted Nichols Research for over 40 years to be their go-to recruiting partner for consumer, B2B, professional, IT, and medical studies. Drawing on our extensive regional and national database, using creative outreach methods or client provided lists, we are adept at securing qualified and enthusiastic participants for even the most challenging low incidence studies.

Facilities: Four research facilities strategically located in the San Francisco Bay area, Silicon Valley, and central California:  San Francisco, Sunnyvale/San Jose, Fremont, Fresno. With multiple research and break out rooms, customizable to your needs, be they presentation rooms for mock juries, living room set up or traditional focus group set up.

Additionally, our team is skilled at creating research experiences at ‘remote’ locations such as hotel conference rooms, conventions centers, etc, in markets that lack a traditional research facility.

Online Research:  OnlineQual, our customized, secure streaming platform offers unparalleled usability and functionality in a highly secure environment for online focus groups, usability studies, IDI’s, bulletin boards, mock juries, and more. Each study includes participant tech checks prior to the research and a dedicated technician during the session, creating a ‘hands free’ moderating experience.   OnlineQual offers private and anonymous observation rooms, assignment of multiple presenters allowing materials or stimuli sharing and ability to lead different parts of the discussion, document/stimuli mark up tools for easy capture of real-time respondent feedback, and a user experience that closely mirrors in-person research. Contact for a demonstration.

Project Management, Moderating, Consulting, Reporting and Analysis, National Field Management:  Our services are scalable and go beyond the ordinary. Our team of experienced project managers draw on decades of creative thinking expertiseour trained moderators act as your strategic ally throughout the research process, our consulting services include full service research development and design, questionnaire design, reporting and analysis, and our strategic partnerships built over time enable us to be your single point of contact for managing multiple market studies, ensuring you a seamless working experience.

Telephone Interviewing/CATI: Our quantitative services are not an afterthought but a robust division of Nichols Research providing data collection services for scientific research organizations, corporations, advocacy groups and political pollsters. Our team of remote work-from-home telephone interviewers are located in all time zones across the continental United States and are experienced in conducting customer satisfaction, political, public policy, health care, social issue, business and many other types of surveys. We offer Spanish bilingual interviewing capabilities, utilize a Voxco CATI system, predictive dialing, an experienced programming team, sample management and timely reporting. In  addition to telephone data collection our experience encompasses text to telephone, online surveys or hybrid methodologies.

We are serious about our obligation as your partner and ally on the pathway to decisions and are here to help you with any methodology that will best accomplish your research goals.

Contact us at for more information or to request a bid.

Year Established:   1980

Number of Employees:   150

Research Services and Specializations

350 Sansome St., Suite 510
San Francisco, CA 94104
United States
Customer Contact(s):
Michael Mermelstein, Executive Vice President
  • 510-794-2990 ext. 2
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Affiliations & Certifications
American Advertising Federation (AAF) | American Society of Trial Consultants (ASTC) | Insights Association (United States) | Qualitative Research Consultants Association (QRCA) (United States)