Company Description

Praxia Insights is one of the nation’s leading global research firms offering a boutique, high-touch experience to Fortune 500 companies, nonprofits, federal and state agencies, SMBs and entrepreneurs. Our team of seasoned experts have conducted rigorous research projects in partnership with Adobe, National Institutes of Health, Johns Hopkins CRRE, American Institutes for Research, the Federal Office of Elementary and Secondary Education, Gates Foundation, world-renowned staffing agencies and executive search firms, branding agencies, high-end athleisure companies, the luxury yacht industry, fine jewelry manufacturers, leading oil and gas companies and so much more.

We handle the entire research process for our clients, so they can save time and let our experts lead, from study design through participant recruiting, market intelligence data collection, data analytics and stakeholder reporting.

Areas of Expertise

Market Research

• TAM/SAM/SOM calculations
• Competitor analysis
• Customer segmentation, Persona development
• Pricing analysis, willingness-to-pay research
• Gap analysis, UVP development

Product Research

• Concept, feature testing
• Rapid-cycle testing
• Jobs-to-be-done analysis
• Product-market fit assessment
• Prototype testing

UX Research

• Usability testing
• User journey mapping
• Diary studies
• Unmoderated studies

Academic Research

• Literature review
• IRB proposal writing
• Mixed-method study design
• Manuscript writing, review, publication support

Grant-Funded Research

• Grant writing, project management support
• Budget development
• Quasi-experimental studies
• Randomized control trial (RCT) studies
• Case Studies
• Progress reporting, donor/federal/state reporting
• Program Evaluation

Focus Groups and In-Depth Interviews

• Moderation and facilitation
• Discussion guide development, protocols
• Participant recruitment and screening
• Compensation management
• Thematic analysis and reporting

Surveys

• Question and instrument development
• Scale and measurement design
• Sampling strategy
• Survey programming (Qualtrics, Jotform, Paperform, SurveyMonkey)
• Statistical analysis, descriptive statistics

Data Analytics

• Statistical analysis (SPSS)
• Data Dashboards (Tableau, Looker Studio, PowerBI)
• Excel (advanced pivot tables, formulas, dashboards)
• KPI dashboard set up and maintenance

Website and Social Analytics

• Social media performance analytics, A/B testing
• Sales funnel optimization
• Lead generation funnel optimization
• Click/conversion rate research and optimization

Reporting Writing

• Executive Summary
• Annual Report
• Infographic, visualizations
• Pitch-ready slide decks
• Stakeholder/donor/board-facing progress reports
• Federal/state/local progress reports

Strategic Planning

• Multi-year learning agendas
• R&D planning
• Continuous improvement
• Logic Models
• Goal setting and OKR development
• Data roadmaps

Industries We Specialize In

• Health care and Life Sciences
• AI, Technology and Software
• Consumer Packaged Goods (CPG)
• Financial Services
• Retail and E-commerce
• Education
• Media and Entertainment
• Food and Beverage
• Pharmaceuticals and Biotech
• Travel and Hospitality
• Real Estate
• Energy and Utilities
• Nonprofit and Social Sector
• Government and Public Sector
• Insurance
• Professional Services
• Beauty and Personal Care

Who We Work With

• Startups and Early-Stage Ventures
• Small and Medium-Sized Businesses
• Fortune 500 Companies
• Nonprofits and Foundations
• Federal Agencies
• State and Local Government
• Educational Institutions and Universities
• Health care Systems and Providers
• Research Institutes and Think Tanks
• Marketing and Advertising Agencies
• Venture Capital and Private Equity Firms
• Trade Associations and Membership Organizations
• Solopreneurs and Independent Consultants
• Product and Brand Teams

Virtual Research Services, Available Anywhere

Our team can you support your project no matter where you’re located. We offer participant recruiting across hundreds of countries, states and cities.