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ProSense Consumer Research Center

Tucson, AZ

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Key Categories
Consumers Consumer Research Focus Group-Facilities Sensory Research Taste Tests

Company Description

ProSense Consumer Research Center is a full-service, contract sensory and consumer research facility located in Tucson, Ariz., that provides top-tier solutions for businesses of all sizes, ranging from large, national and multinational corporations to small and mid-sized firms with important consumer research needs.

Founded in 2013 by Rena Shifren, ProSense was established to be able to adeptly and meaningfully capture the complete consumer experience to help clients successfully launch, re-invent and optimize their products.

Offering boutique-style service, ProSense works one-on-one with clients to provide high quality customized research and testing facilities. Our research experts skillfully employ a host of traditional and emerging methods to provide clients with compelling guidance and effective solutions for their sensory and consumer needs. These include:

  • Taste tests
  • Aroma tests
  • Product usage tests
  • Home use tests
  • Focus groups/in-depth interviews
  • Descriptive analysis
  • Other qualitative and qualitative techniques
  • Experimental design
  • Emotions research
  • Immersive technologies

We also excel at developing creative, agile ways to test products, such as our rapid turnaround product clinics for quick but insightful reads or using biometrics + implicit testing to better understand consumer responses. Our new Remote Location Testing, a validated technique that exists somewhere between a central location test and a home use test, establishes a controlled and monitored testing environment in consumers’ homes – perfect for many uses, especially testing products when circumstances or product usage dictate privacy, sensitivity or health safety.

Our on-site facilities include ASTM-standard sensory booths, a product testing room that can be configured in numerous ways and a well-equipped focus group suite with adjacent viewing room (streaming also available). Home use, off-site and multilocational testing is also available.

At ProSense, we are committed to recommending and delivering high-quality research solutions that respect your budget and capabilities. A senior-level research expert works directly on every project, whether that involves recommending and designing research or acting as a data collection facility for recruitment and test execution. This ensures every project is consistently managed and is a top priority, regardless of the size of the business.

Contact us to learn more – we look forward to partnering with you for your sensory/consumer research needs.

Year Established:   2013

Number of Employees:   1-10

Research Services and Specializations

Industries, Markets and Audiences Served

2900 E. Broadway Boulevard, Suite 146
Tucson, AZ 85716
United States
Customer Contact(s):
Rena Shifren, President
  • 520-881-0441
  • 520-881-0471 (fax)
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Affiliations & Certifications
Institute of Food Technologists (IFT) | Society of Sensory Professionals