Company Description

quantilope is an AI-native Consumer Intelligence Platform specializing in automated tracking research and fully automated advanced methodologies. By blending best-in-class technology with deep human expertise, quantilope empowers insights professionals to transform data into confident, real-time strategic decisions at the speed of the consumer.

Champions of Automated Tracking and the Laws of Brand Growth

quantilope distinguishes itself by being a champion of the Laws of Brand Growth in its approach to tracking research. The platform has automated evidence-based principles developed by the Ehrenberg-Bass Institute, moving away from outdated "loyalty-based" marketing models toward a focus on Mental Availability.

As a leader in automated tracking, quantilope was the first to fully automate the measurement of Mental Availability and Category Entry Points (CEPs). By automating these complex metrics within your brand health tracking, quantilope allows brands to understand not just if consumers know their brand, but when and why it comes to mind during a buying situation. This scientific approach ensures marketing strategies are aligned with how brands truly grow: through broad reach and increasing the number of cues that trigger brand recall.

Advanced Methodology, Fully Automated

Beyond tracking, quantilope offers a library of 15 fully automated advanced research methods. Historically, complex methodologies like Conjoint Analysis or Implicit Association Tests required weeks of manual labor and significant technical expertise. quantilope has democratized these tools, making them "drag-and-drop" accessible without sacrificing scientific rigor. These automated methods include:

• Choice-Based Conjoint (CBC): For pricing and feature optimization.
• MaxDiff: To identify the most impactful product claims or brand attributes.
• Implicit Association Tests (SIAT/MIAT): To uncover subconscious brand perceptions.
• TURF Analysis: For portfolio optimization and maximizing reach.

An AI-Native Powerhouse

At the heart of quantilope’s disruption is its AI-native platform, built from the ground up to integrate machine learning into the entire research lifecycle. This eliminates the friction of traditional research by providing real-time, hands-on access to your data. Users benefit from automatic analysis and reporting, allowing insights teams to move from data collection to visualization instantly, bypassing the manual processes and siloed data that typically slow down multi-week timelines.

quinn: Your AI Research Partner

quinn is quantilope’s integrated AI Research Partner. quinn goes far beyond simple automation; it acts as a strategic collaborator that provides inspiration and guidance throughout the entire research process. quinn is designed to:

• Guide Study Design: Offer instant suggestions for survey inputs and questionnaire improvements.
• Inspire Better Questions: Act as a creative sounding board to ensure no stone is left unturned.
• Accelerate Analysis: Uncover key project insights in seconds, summarizing complex data sets into stakeholder-ready headlines and charts.
• Execute Research Tasks: Use quinn to instantly create charts and reports for you.

The Synergy of Tech and Human Expertise

While the platform offers industry-leading automation, quantilope believes that the most powerful insights are born from the synergy of tech and human expertise. quantilope merges its advanced AI capabilities with a world-class team of research consultants who are always available to help researchers navigate complex business questions.

Industry-Leading Recognition

In 2025, quantilope was named the #1 Technology for Market Research in Greenbook’s prestigious GRIT Business and Innovation report for the second consecutive year. This ranking is a testament to how the platform consistently pushes the boundaries of what is possible in insights technology.

By combining an AI-native core, automated methodologies and dedicated human expertise, quantilope has removed the friction between asking a business question and receiving a scientifically backed answer. For the modern insights professional, it represents the future of consumer intelligence - where speed, quality and the proven laws of brand growth coexist to drive success.