Company Description

Revolutionizing Consumer Intelligence: An Overview of quantilope

In an era where consumer preferences shift overnight, traditional market research—often characterized by manual processes, siloed data and multi-week timelines—is no longer sufficient. Enter quantilope, an AI-native Consumer Intelligence Platform that is fundamentally disrupting the industry. By blending best-in-class technology, advanced AI and deep human expertise, quantilope empowers insights professionals to move at the speed of their consumers, transforming data into confident, real-time strategic decisions.

An AI-Native Powerhouse and Your AI Research Partner

At the heart of quantilope’s disruption is its AI-native platform. quantilope was built from the ground up to integrate machine learning and artificial intelligence into the entire research lifecycle.

The engine behind this innovation is quinn, quantilope’s integrated AI Research Partner. quinn goes far beyond simple automation; it acts as a strategic collaborator that provides inspiration and guidance throughout the entire research process. Whether an insights professional is looking for the best way to frame a complex business question or needs a spark of creativity when designing a study, quinn is there to:

• Guide Study Design: Offer instant suggestions for survey inputs and questionnaire improvements, ensuring logic and flow are optimized from the start.
• Inspire Better Questions: Act as a creative sounding board to help researchers explore new angles and ensure no stone is left unturned.
• Accelerate Analysis: Uncover key project insights in seconds, spotting trends and summarizing complex data sets into stakeholder-ready headlines and charts.

The Synergy of Tech, AI and Human Expertise

While the platform offers industry-leading automation, quantilope believes that the most powerful insights are born from the synergy of tech and human expertise. quantilope merges its advanced AI capabilities with a world-class team of research consultants who are always available to help.

Champions of the Laws of Brand Growth

quantilope distinguishes itself by being a champion of the Laws of Brand Growth. The platform has automated evidence-based principles developed by the Ehrenberg-Bass Institute, moving away from outdated "loyalty-based" marketing models toward a focus on Mental Availability.

quantilope has transformed brand health tracking by being the first to fully automate the measurement of Mental Availability and Category Entry Points (CEPs). By automating these complex metrics, quantilope allows brands to understand not just if consumers know their brand, but when and why it comes to mind during a buying situation. This scientific approach ensures that marketing strategies are aligned with how consumers actually shop and how brands truly grow: through broad reach and increasing the number of cues that trigger brand recall.

Advanced Methodology, Fully Automated

One of quantilope’s advantages is its library of 15 fully automated advanced research methods. Historically, complex methodologies like Conjoint Analysis or Implicit Association Tests required significant expertise. quantilope has democratized these tools, making them "drag-and-drop" accessible without sacrificing scientific rigor.

These methods allow for a holistic view of the consumer, including:

• Choice-Based Conjoint (CBC): For pricing and feature optimization.
• MaxDiff: To identify the most impactful product claims or brand attributes.
• Implicit Association Tests (SIAT/MIAT): To uncover subconscious brand perceptions.
• TURF Analysis: For portfolio optimization and maximizing reach.

Industry-Leading Recognition

In 2025, quantilope was named the #1 Technology for Market Research in Greenbook’s prestigious GRIT Business and Innovation report for the second consecutive year. This ranking is a testament to how the platform consistently pushes the boundaries of what is possible in insights technology.

quantilope is more than just a software tool; it is a shift in the market research paradigm. By combining an AI-native core, automated Ehrenberg-Bass methodologies and dedicated human expertise, it has removed the friction between asking a business question and receiving a scientifically-backed answer. For the modern insights professional, quantilope represents the future of consumer intelligence - where speed, quality and the proven laws of brand growth coexist to drive certain success.