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The Directions Group
Cincinnati, OH
Key Categories
- Agriculture/Agribusiness
- Financial/Investment/Banks
- Health Care (Healthcare)
- Packaged Goods
- Restaurants/Food Service
Company Description
The Directions Group is a strategic insights firm helping businesses grow, innovate and differentiate themselves in the marketplace through our integrated intelligence framework – allowing us to find connections that others miss.
Our integrated intelligence framework synthesizes sources, including primary research, client data, empathic insights, predictive analysis and more into a single, strategic view of your customer and market. Advisors curate the information into a decision-ready narrative that helps businesses anticipate challenges, strengthen customer connections and differentiate their brands.
- Human Understanding - We specialize in deep and empathic exploration of human behaviors and motivations.
- Business Insights - We are expert at extracting differentiated, intelligent insights from data that drive real world decisions.
- Strategy and Planning - We anticipate future challenges, predict market influencers and help our clients forge a clear path forward.
- Year Established
- 1988
- Number of Employees
- 200
Research Services and Specializations
- Attitude/Usage Studies
- Brainstorming/Idea Generation
- Brand Equity
- Competitive Intelligence
- Concept Optimization
- Concept Testing
- Conjoint Analysis/Trade-Off Analysis
- Cultural Insights
- Data Visualization/Infographics
- International Research
- Market/Category Evaluations
- Marketing Research-Full Service
- Modeling/Simulation Studies
- Product Testing Research
- Qualitative Research
- Quantitative Research
- Sensory Research
- Shopper Insights
- Statistical Analysis
- Strategy Research
- Tracking Research
Industries, Markets and Audiences Served
- Agriculture/Agribusiness
- Beverage
- Business-To-Business
- Computer-Software
- Consumer Durables
- CPAs/Financial Advisors
- Exercise and Fitness
- Fast-Food Industry
- Financial/Investment/Banks
- Foods/Nutrition
- Generation Z
- Health Care (Healthcare)
- Hispanic
- Household Products/Services
- Information Technology (IT)
- Insurance
- Mass Merchandisers
- Medical/Surgical Products
- Packaged Goods
- Pet Foods/Supplies
- Pharmaceutical Products
- Physicians
- Restaurants/Food Service
- Travel