Company Description

As a leader in digital health publishing for more than 25 years, WebMD strives to maintain the most comprehensive and reliable source of health and medical information on the internet.

 Most Recognized Brand in Health care.

• Our WebMD patient and caregiver panel is built from this highly engaged group of WebMD visitors. Patients and caregivers know that they can trust WebMD because our content is credible, comprehensive and current. We are recruiting our panel from our pool of engaged WebMD site visitors. The panelists are limited to the WebMD visitors who have opted in to participate in market research studies. WebMD panelists are profiled on over 450 different conditions and ailments.  We are also collecting their age, gender, home zip code, race and ethnicity.  The profile information that changes over time, will be updated every six months. Any profile information that is not considered PII, can be appended to the data set.  We collect all profiling information directly through our own online profile screener.
• Medscape is the leading source of clinical news, health information and point-of-care tools for health care professionals and consumers in the U.S. and globally (U.K., Germany, Italy and Spain). Medscape offers health care professionals the most robust and integrated medical information and educational tools. Our sample includes physician specialists and primary care physicians, pharmacists, nurses, NPPA’s, hospital administrators, lab technicians and many other types of health care professionals.  The source for Medscape’s online market research sample is selected from our above outlined proprietary network of practicing health care professionals who join Medscape to access our clinical content (news, condition and drug information, journal articles), CME activities and clinical tools (pill identifier, drug interaction tool, clinical calculators).
• WebMD Medscape adheres to the ESOMAR Code on Market and Social Research and the Insights Association.

Medscape also offers full-service market research solutions including questionnaire design, survey programming, data tabs, data analysis and reporting. Key examples of the types of market research studies conducted include awareness and brand tracking, new product/service interest, quick turn-around pulse studies and message/communications testing.