WebMD/Medscape Market Research

From Patients to Physicians: Highest-Quality Health care Recruitment Brought to You by WebMD and Medscape

• In market research, data integrity begins at the source. The WebMD Patient and Caregiver Panel offers market research agencies unprecedented access to a highly engaged community built on a foundation of trust. Because visitors rely on WebMD for credible and current health information, our panel consists of deeply invested health care consumers. We eliminate the friction of patient recruitment by offering a 100% opt-in panel meticulously profiled across more than 500 distinct conditions and ailments. Combined with essential demographic information—including age, gender, home zip code, race and ethnicity—we deliver the exact patient and caregiver cohorts your studies require.
• On the professional side, the Medscape HCP Panel provides an equally robust network of verified medical expertise. As the leading source of clinical news, CME and point-of-care tools, Medscape attracts a proprietary network of practicing health care professionals across the U.S., U.K., Germany, Italy and Spain. Our sample is drawn organically from clinicians who rely on our platform daily for medical knowledge and decision-making utility. From physician specialists and primary care doctors to pharmacists, nurses, NPPAs and hospital administrators, we connect you with deeply engaged medical cohorts adhering strictly to ESOMAR and Insights Association standards.