Company Description

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, U.K. and Asia Pacific, we have one of the world’s largest research networks and are recognized as the most trusted market research provider globally.*

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging our panel, combined with state-of-the-art technology platforms, enables us to deliver accurate, real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have built a reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is the most quoted market research brand by the world’s media.**

YouGov’s key products and services include:

YouGov BrandIndex: A syndicated daily brand tracking tool covering 55 markets globally, helping businesses measure brand perception, campaign performance and competitive positioning in real time.  The industry standard for brand performance tracking, BrandIndex monitor daily shifts in consumer perceptions across 16 health metrics, providing unrivaled accuracy and scale. Data available via API.

YouGov BrandIndex Voices: YouGov BrandIndex Voices adds the why to brand tracking. It’s an always-on, AI-powered interviewing tool that lets you hear directly from real people – not just the loudest voices, but the quiet majority too – and analyze responses at scale. Fast, cost-effective qualitative insight, built directly into BrandIndex.

YouGov Profiles: A media strategy and audience intelligence tool that harnesses the power of YouGov’s proprietary panel to understand the reality of consumers – what they do, think, believe, buy. Profiles’ depth of data, across industries, provides a rich database for subscribers to build a detailed portrait of their consumers' world, to enhance their messaging and reach goals. Available in 45+ markets and via API.

YouGov Surveys: From nationally representative samples to niche audiences, YouGov Surveys allows you to reach 70+ markets with our Omnibus, Self-Serve and targeted research options. Ask questions, test variables and track reactions to inform strategic decisions or gain valuable media exposure. Get fast-turnaround, cost-effective data that’s trusted by academic journals and top-tier media. Analyze, visual and share your data with YouGov Crunch, our intuitive data analysis platform.

Custom Research: Custom Research is YouGov's flexible solution for full-service research. Combining the most accurate proprietary panel data with our market-leading technology and researcher expertise. Bespoke market research intelligence and deep dives with methodologies and delivery tailored to client needs. Dynamic, integrated performance monitoring trackers help clients analyze brand and benchmark against competitors.

Online Qualitative Research: A full spectrum of qualitative solutions - from traditional methods like focus groups, IDIs and ethnographies, to quick-turnaround AI-supported tools such as open-end analysis and video outputs. All projects are led by an experienced qualitative team pioneering the use of AI to enhance speed, scale and depth.

* Independent survey of 3,000+ market research users globally, Aug. 2025

** Meltwater, Aug. 1 2024 to July 31, 2025