What is Africa 2026 | Africa in Focus: Turning Insights into Action?

Join a dynamic community of industry leaders, forward-thinking brands, NGOs and cutting-edge agencies in Nairobi for a transformative three-day conference that celebrates the power of insights to inspire action. Set against the vibrant backdrop of one of Africa’s most dynamic cities, this unparalleled gathering offers a unique platform to explore how data and insights can drive meaningful impact across business, society and culture – both on the continent and beyond.

From groundbreaking methodologies and innovative technologies to inclusive and sustainable research practices, the conference celebrates the rich diversity that defines the African insights landscape. It champions bold, visionary thinking that pushes boundaries and reimagines the role of insights in tackling contemporary challenges and unlocking opportunities in Africa and the world.

Join us in Nairobi and be part of a movement that’s transforming how market research shapes understanding, decision-making and impact across Africa and beyond!

Cultivate meaningful connections

Get ready for a conference experience where networking takes center stage. This is more than just an event – it’s an opportunity to connect, collaborate and be part of something bigger. Throughout the conference, you’ll engage with industry leaders, exchange ideas and build lasting relationships in a dynamic and interactive setting.

From thought-provoking discussions to casual meetups, networking is seamlessly integrated into every aspect of the experience. Just bring your badge and your curiosity –everything else is taken care of!

Where will ESOMAR Africa in Focus be held?

ESOMAR Africa in Focus will be held at the Hyatt Regency Nairobi Westlands (38 Muthithi Rd).

To learn more and to register, click here.