Research Topics:

Home-Use Tests

Industry/Market Focus:

Consumers

Content Type:

Glossary

At-Home Testing Definition

A product sample is provided for participants to use at home. The reaction to the product is determined in a follow-up online survey, telephone survey, written survey or in a group session.

In relation to marketing research, at-home testing or in-home use testing (IHUT) is the practice of conducting product testing, surveys or experiments with participants in their own homes. This approach is intended to allow researchers to collect insights and feedback in a setting that mimics the natural behaviors and experiences of participants. At-home testing provides a more accurate representation of how consumers interact with products in their natural, at-home environments. Because data is not being collected in controlled laboratory conditions, at-home testing gives a deeper understanding of user behaviors, as well as challenges and preferences. Insights from the testing can lead to informed decisions for product development and innovation, as well as enhancing customer satisfaction.

Who relies on at-home testing or in-home use tests?

Consumer goods manufacturers, technology firms and pharmaceutical companies are among those companies and industries that use at-home testing for marketing research. These organizations want to understand how their products are used, received and thought of by customers in their everyday environments.

Why should I care about at-home testing or in-home use tests?

At-home testing is beneficial to businesses and consumers alike. Businesses learn how their products are integrated into the lives of consumers. Findings from the tests can lead to better design, improved marketing and needed improvements. As for consumers, at-home testing gives them a voice in shaping the products and services by purchase. In other words, they influence product design and marketing from the comfort of their homes.