Research Topics:

Hybrid Research (Qual/Quant) | Quantitative Research

Content Type:

Glossary

Attempt Definition

When someone tries to contact a potential research participant, whether or not anyone is actually reached and whether or not the contact results in the potential respondent participating in research.

In marketing research, any effort made to gather data, conduct surveys or carry out any data collection process for research purposes is considered an attempt. The basis of an attempt is reaching out to target audiences and trying to elicit responses or opinions. The concept of an attempt highlights the effort needed in conducting effective marketing research. In a high-quality attempt, efforts are made to ensure the collected data represents the true sentiments of the target audience. The intended result is leading to more informed and successful business strategies.

Who relies on an attempt?

The concept of an attempt is key to market research, meaning a wealth of companies, marketers, product developers and decision-makers rely on the process. The only requirement for implementing an attempt into their research is that it’s needed to collect accurate and up-to-date information about consumer preferences, trends and market dynamics.

Why should I care about an attempt?

Understanding the concept of an attempt is critical in market research. An attempt underscores the reliability and validity of research findings, and the quality of data collected impacts the accuracy of insights drawn.