Research Topics:

Audience Research | Focus Groups | Qualitative Research

Content Type:

Glossary

Auditorium Focus Group Room Definition

Refers to a focus group hall or seating area where the audience views a stage.

An auditorium focus group room facilitates focus groups and discussions. This room, typically used for marketing research, academic research or brainstorming sessions, is intended to encourage open, fruitful discussion in a controlled setting. It is equipped with audio and video recording equipment, comfortable seating and a layout designed to permit easy observation and participation. Discussions in this room are intended to cultivate detailed opinions, perceptions and attitudes that go deeper than other quantitative research methods. Researchers hope the recordings harvested from the discussions hold deep insights and opinions from participants.

Who relies on an auditorium focus group room?

Anyone seeking in-depth group discussions and qualitative data collection can benefit from auditorium focus groups. For instance, marketing research firms use the groups to collect insights from target audiences. In addition, educational institutions use them to collect qualitative research. And, businesses use the findings from the groups to improve products.

Why should I care about an auditorium focus group room?

Professionals and entities in fields that gather insights and opinions from the public – whether it be in market research, academia or product development – can utilize auditorium focus groups. The facilities provide a controlled environment to engage and observe participants and to collect valuable data.