Research Topics:

Demographic Profiles | Psychographic Research

Industry/Market Focus:

Mothers | Parents

Content Type:

Glossary

Baby Bust Definition

The generation between 1965 and 1976, when birth rates dropped rapidly and remained low. Often called Generation X.

The opposite of a baby boom, a baby bust is a significant decrease in birth rates or fertility rates within a  population over a specific time. True to its name, a baby bust can have disastrous impacts on an economy, including lower consumer demand, increased unemployment and more demand from the public on government social programs.

Who relies on a baby bust?

Knowledge of a baby bust is vital for economists, marketing professionals, businesses and policymakers so that they can determine, understand and react to demographic shifts and plan strategies accordingly.

Why should I care about a baby bust?

In order to adapt their products and services for a wave of baby bust-related impacts, businesses and marketing professionals must have an understanding of baby busts and how they affect consumer behavior, employment levels and spending patterns.