Marketing Research and Insight Glossary
Definitions, common uses and explanations of key market research terms and phrases.
What is the Baby Bust?
Baby Bust Definition
The generation between 1965 and 1976, when birth rates dropped rapidly and remained low. Often called Generation X.
The opposite of a baby boom, a baby bust is a significant decrease in birth rates or fertility rates within a population over a specific time. True to its name, a baby bust can have disastrous impacts on an economy, including lower consumer demand, increased unemployment and more demand from the public on government social programs.
Who relies on a baby bust?
Knowledge of a baby bust is vital for economists, marketing professionals, businesses and policymakers so that they can determine, understand and react to demographic shifts and plan strategies accordingly.
Why should I care about a baby bust?
In order to adapt their products and services for a wave of baby bust-related impacts, businesses and marketing professionals must have an understanding of baby busts and how they affect consumer behavior, employment levels and spending patterns.