Research Topics:

Quantitative Research

Content Type:

Glossary

Blocks Definition

In marketing research, Blocks are data segments or categories organized for analysis.

In marketing research, blocks are data segments or categories organized for analysis. Blocks can be time periods, customer groups, product categories, city blocks or any other divisions. It’s fair to say blocks enhance the accuracy and applicability of research finding because dividing data into meaningful blocks permits more focused analysis. The intent is to reveal trends or variations that otherwise might be overlooked without a closer look. 

Who relies on blocks?

Marketing researchers, analysts and business professionals use blocks to better understand trends, patterns and insights in their research.

Why should I care about blocks?

Understanding blocks provides deeper insights and allows researchers to identify opportunities and make informed decisions.