Content Type:

Glossary

Brand Positioning Studies Definition

Study to determine the location of a brand or product in consumers' minds relative to competitive products.

Brand positioning studies analyze and define how a brand is perceived by consumers in relation to its competitors. The goal of the studies is to help businesses create a strong and brand identity that strikes a cord with target markets. The reports collect feedback on a brand's unique value, target audience and key differentiators. Results can help determine effective positioning of a brand, thus leading to increased customer loyalty, higher market share and better long-term success.

Who relies on brand positioning studies?

Businesses of varying sizes, as well as marketing professionals and other entities use brand positioning studies to shape brand strategy, communications and product offerings.

Why should I care about brand positioning studies?

Brand positioning studies provide insights into consumer brand perception. Feedback from the studies can influence companies to redesign marketing campaigns, create new methods to connect with consumers and create greater differentiation among its competition.