Content Type:

Glossary

Brand Share Definition

Market share of a brand or product relative to competitive products in the same product category. Brand shares can be expressed in terms of the sales value or the volume of units sold.

Brand share is a snapshot of a brand’s standing within a market in terms of sales, revenue and customer preferences. It's a metric used to measure a brand's presence and performance within its target market.  It highlights the success or failure of a brand or product at capturing the attention and loyalty of its target audience. Changes in brand share can illustrate shifts in consumer preferences, market trends and competition.

Who relies on brand share?

Marketing professionals use brand share to measure the effectiveness of brand positioning and performance among competition. Business leaders and investors use it to gauge brand's market strength and potential for growth. Analysts and researchers use brand share data to assess market trends.

Why should I care about brand share?

Brand share offers valuable insights that can impact business strategy. By understanding the brand share of the market, businesses can identify opportunities for growth and areas of improvement. It helps brands stay competitive by measuring their performance against competitors.