Research Topics:

Data Collection Field Services | Pre-Recruit Interviewing | Quantitative Research | Recruiting-Quantitative

Content Type:

Glossary

Callback Definition

An attempt to reach a person who could not be reached by telephone on the first try or a follow-up or after-use interview.

Callback refers to the practice of contacting participants or respondents who were previously part of a research study for a follow-up conversation or additional data collection. It also refers to a second attempt to reach someone not available the first time a call was attempted. A callback may involve interviewing respondents again to gain deeper insights, clarifying responses or gathering more information based on the initial research findings. Because of their followup function, callbacks play a role in improving the reliability and validity of research findings. What’s more, they help bridge the gap between quantitative data collected through surveys and qualitative insights derived from in-depth conversations. 

Who relies on callbacks?

Researchers, marketing professionals and organizations that conduct marketing research use callbacks to help ensure data accuracy, to understand participant perspectives in more detail and to adapt strategies.

Why should I care about callbacks?

Callbacks enhance the quality of data by allowing for validation and elaboration of responses. In addition, they provide an opportunity to uncover nuances that might have been missed in the initial survey.