Research Topics:

Personal/CAPI Interviewing | Quantitative Research | Software-CAPI (Computer Aided Personal Interviewing)

Industry/Market Focus:

Consumers

Content Type:

Glossary

CAPI (Computer-Aided Personal Interviewing) Definition

Interviewer-administered surveying using a computer-based questionnaire.

Computer-aided personal interviewing, or CAPI, is a research method that relies on electronic devices like tablets and laptops to collect data from surveys and computer-based questionnaires in a face-to-face interview setting. This technology enables real-time data collection and helps interviewers and other researchers to record and manage responses. This method also eliminates manual data entry, which minimizes errors and provides immediate validation. CAPI can enhance respondents’ engagement and the quality of responses by including elements like images and videos into the interview process.

Who relies on CAPI?

CAPI is useful for marketing researchers, market analysts and organizations conducting in-depth surveys when they gather detailed consumer insights, preferences and opinions when personal interaction and immediate data capture is required.

Why should I care about CAPI?

CAPI ensures higher data accuracy because the research method reduces manual errors, enables faster data processing and analysis, and enhances interviewer efficiency.