Research Topics:

Car Clinics | Central Location Interviewing | CX/UX-Customer/User Experience | Qualitative Research

Industry/Market Focus:

Automotive

Content Type:

Glossary

Car Clinic Definition

A car clinic generally involves recruiting people to a central location to view, touch and experience either a vehicle or class of vehicles and to provide detailed and specific feedback on such things as features and benefits, value, price, product positioning, product utility, specific functionality or styling.

A car clinic is a research method used in the automotive industry to gather insights about vehicles from potential customers. The method generally involves recruiting people to a central location to view, touch and experience a vehicle or class of vehicles. Participants are asked to provide detailed and specific feedback about such things as vehicle features and benefits, value, price, product positioning, product utility, specific functionality and styling. This approach helps car manufacturers understand customer preferences, assess potential issues and make informed decisions before launching products.The car clinic plays a pivotal role in mitigating risks associated with launching new vehicles. It helps companies avoid costly mistakes by identifying potential issues before mass production. 

Who relies on a car clinic?

Car manufacturers, automotive design teams and marketing departments rely on car clinic research to refine vehicle designs, features and marketing strategies to better align their products with consumer expectations and demands.

Why should I care about a car clinic?

Car clinic research offers crucial insights to new automobiles. By understanding customer preferences and concerns obtained through their research, car companies can improve vehicle designs, enhance features and conduct more effective marketing campaigns. This can result in increased customer satisfaction, higher sales and a competitive edge in the market.