Research Topics:

Census Data

Industry/Market Focus:

Consumers

Content Type:

Glossary

Census Tract Definition

An area within a ZIP code group denoting households with uniform social and economic characteristics. Tracts generally have between 2,500 and 8,000 residents.

A census tract is a small, geographical subdivision within a county or zip code area that is defined by the U.S. Census Bureau. It is used to gather and organize demographic and socioeconomic data from a specific area, typically containing around 4,000 people. Data from the tract provides a detailed view of a community’s consumer behaviors, preferences and income levels, as well as other demographic data information. Those details are crucial for micro-targeting, which allows businesses to tailor their marketing efforts to specific neighborhoods or regions.

Who relies on census tracts?

Data from a census tract is frequently used by marketing professionals, businesses and researchers for targeted marketing purposes. Overall, the detailed demographic and economic information is vital in developing marketing campaigns designed to fulfill specific needs and preferences of the local communities.

Why should I care about census tracts?

Census tract data can enhance a marketing researcher’s ability to create effective strategies. This data can be used to identify niche markets, customize messages and allocate resources more efficiently.