Research Topics:

Focus Group-Moderating | Focus Group-Moderator Training | Focus Group-Online | Qualitative Research

Content Type:

Glossary

Clarifying Definition

A follow-up technique for getting complete responses to open-ended questions by asking respondents to explain general terms in their answers. Also see: Probing.

Clarifying is the process of gaining a deeper understanding of research objectives, questions and methodologies. It’s a follow-up technique of various research methods for getting complete responses to open-ended questions by asking respondents to explain general terms in their answers. It involves refining the scope of the research, defining key terms and eliminating any ambiguity to ensure that everyone involved has a clear and shared understanding of the research goals. Simply put, the importance of clarifying in marketing research cannot be overstated because the process places everyone involved on the same page.

Who relies on clarifying?

Because effective and thorough communication is crucial for a successful research endeavor, clarifying is essential for marketing researchers, clients and the organizations commissioning the research. External parties impacted by the research findings or recommendations also are interested.

Why should I care about clarifying?

Clarifying is a foundation for well-defined and focused research. Clear communication and understanding among stakeholders help prevent mistakes and ensure that the research is aligned with the intended goals. Clarifying leads to more accurate results and insights, thus contributing to better decision-making.