Research Topics:

Data Quality | Questionnaire Analysis | Respondent Cooperation/Satisfaction

Industry/Market Focus:

Consumers

Content Type:

Glossary

Completion Rate Definition

The percent of qualified respondents completing an interview or study.

Completion rate is the percentage of participants who finish a survey, questionnaire or study as compared to the total number of participants who started it. It illustrates the level of engagement and willingness of participants to complete the interview or study. The completion rate is an indicator to the quality of research because it impacts the participation sample and the credibility of survey and results. A high completion rate shows confidence in findings, while a low rate indicates possible data gaps and misinterpretation.

Who relies on the completion rate?

Researchers, marketing professionals and organizations conducting market research consider the completion rate to be a vital reading because it gauges the effectiveness of data collection methods and the quality of the research sample.

Why should I care about the completion rate?

The completion rate directly impacts the validity and reliability of research findings. A higher rate says that participants are engaged and interested, which leads to more accurate insights. Conversely, a low rate might indicate problems with survey design, length or relevance.