Research Topics:

MCASI (Mobile Computer Aided Self Interviewing) | Quantitative Research

Content Type:

Glossary

Computer-Aided Self-Administered Interviewing (CASI) Definition

Self-administered surveying using a computer-based questionnaire.

Computer-aided self-administered interviewing, or CASI, is a self-administered survey technique used by marketing researchers in which respondents participate in surveys or questionnaires through a computer-based questionnaire. This technology allows participants to answer questions, provide feedback and input data without the need for an interviewer's presence. This technique is attractive because it streamlines the data collection process, improves data accuracy, enhances the validity of marketing research outcomes and provides access to a larger and potentially more diverse pool of respondents. 

Who uses CASI?

Marketing researchers, marketing professionals and various other organizations use CASI to efficiently gather quantitative data from a large number of respondents. What’s more, it is particularly useful when marketing professionals conduct surveys, collect consumer feedback, study consumer preferences and analyze market trends

Why should I care about CASI?

CASI provides for cost-effective data collection, rapid data entry, reduced interviewer bias and broader geographic reach. Also, respondents can participate at their convenience, leading to higher response rates.