Research Topics:

Focus Groups | Qualitative Research

Content Type:

Glossary

Consumer Drawings Definition

Respondents draw what they are feeling or how they perceive an object.

Consumer drawings refer to the use of visual representations created by consumers to express their perceptions, feelings or ideas related to products, brands or experiences. The goal of these drawings is to uncover insights into consumer attitudes, preferences and emotions that might not otherwise be captured through traditional research methods. In other words, these drawings offer a direct window into the nonverbal and emotional aspects and subconscious feelings involved in consumer perceptions.

Who relies on consumer drawings?

Market professionals and product developers rely on insights discovered through consumer drawings to improve product branding, communication and product strategies to better align with consumer expectations and desires. This qualitative research tool provides these professionals with a deeper understanding of the subconscious thoughts, desires and associations that consumers possess.

Why should I care about consumer drawings?

Consumer drawings can uncover hidden insights that might not be easily expressed through traditional surveys or interviews. Understanding the visual cues consumers associate with an entity’s offerings can lead to enhanced marketing strategies and product improvements.