Research Topics:

Convention Interviews | Qualitative Research | Quantitative Research | Trade Surveys

Content Type:

Glossary

Convention Interviews Definition

A survey conducted at a trade show or convention.

Convention interviews involve conducting interviews or surveys with individuals or representatives of companies at conventions, trade shows and industry events. These interviews are intended to collect insights, opinions and information related to products, services, market trends and consumer preferences within a specific industry. These interviews are sought for several reasons. For starters, they enable direct interaction with industry experts, potential customers and peers, which can foster a deeper understanding of their particular markets. What’s more, the data that’s collected is often more candid and nuanced, which can highlight pain points, trends and opportunities that might go unnoticed through other data collection methods. In addition, the Interviews create connections among the industry insiders. 

Who relies on convention interviews?

Businesses, as well as marketing professionals and researchers, rely on convention Interviews for opportunities to engage with industry professionals, potential customers and competitors. This allows them to gain a deeper understanding of the market landscape, identify emerging trends and assess the competitive landscape.

Why should I care about convention interviews?

Convention interviews offer a real-time and in-person perspective on market dynamics that can't be replicated through other research methods. They provide insights that can refine marketing strategies, enhance product offerings and adapt to changing consumer preferences.