Research Topics:

Census Data

Content Type:

Glossary

Decennial Census Definition

The census that is conducted by the U.S. Census Bureau every 10 years in the first year of the decade.

The decennial census is a nationwide population count conducted by the United States Census Bureau every 10 years, in the first year of the decade. A comprehensive and reliable source of data, the census collects statistics about the country’s demographic, social, economic and housing characteristics, as well as captures a snapshot of the evolving landscape of the population. In marketing research terms, the decennial census provides market researchers with insights into the composition and distribution of populations. The evidence helps businesses and organizations to better understand their markets. In particular, the data can identify emerging markets, predict consumer behavior and help align business strategies with the reality of the population.

Who relies on the decennial census?

Businesses, market researchers, advertisers, policymakers and government agencies use data from the decennial census to identify consumer trends, find potential markets and make decisions about product development and advertising strategies, as well as understand shifts in demographics.

Why should I care about the decennial census?

The decennial census helps marketing professionals and businesses understand the changing demographics of their customer base, target specific geographic areas and create marketing plans to align with the preferences and characteristics of varying population segments.