Research Topics:

Market Opportunity Studies

Content Type:

Glossary

Descriptive Function Definition

The gathering and presentation of statements of facts.

The descriptive function is the systematic gathering, recording and summarizing of data that illustrate the current market situation or phenomena. Or in other words, it’s the gathering and presentation of statements of facts. This process describes the characteristics of a target audience, market trends, consumer behavior and other relevant factors without establishing cause-and-effect relationships. The descriptive function in marketing research is key to providing a foundation for informed business decisions because it answers the “what" and "how" aspects of the marketplace. It also offers insights into consumer demographics, preferences and behaviors.

Who relies on descriptive function?

Among those businesses, marketing professionals and decision makers relying on the description function are researchers, analysts and consultants. They use it to gather insights for strategic planning and decision-making.

Why should I care about descriptive function?

The descriptive function provides a comprehensive view of target markets and consumer behavior. Analyzing and summarizing data through the function can identify emerging trends, customer preferences and potential opportunities. This information is crucial for making informed decisions, developing marketing strategies and launching products and services. What’s more, it can guide the development of products and services that align with customer needs.