Research Topics:

Decision Research Consultation | Qualitative Research

Content Type:

Glossary

Descriptive Studies Definition

These studies answer the questions who, what, when, where and how.

Descriptive studies are the systematic collection and analysis of data to answer the questions “who,” “what,” “when,” “where” and “how.” What’s more, the studies summarize characteristics of a target market, consumer behavior or a phenomenon of interest. They describe existing conditions, patterns and trends and provide insights into what is happening within the market without attempting to establish causal relationships. The benefits of description studies include providing a foundation of knowledge about consumer behavior, market segments and trends; guiding strategic planning and decision-making; helping businesses identify growth opportunities; and optimizing resource allocation.

Who relies on descriptive studies?

Businesses, marketing professionals and analysts use descriptive studies to understand target audiences, consumer preferences and market trends. They also are used to gather insights for making informed decisions.

Why should I care about descriptive studies?

Descriptive studies help marketing professionals to understand who their customers are, what they want and how they behave. Their insights draw a clear picture of market trends and consumer preferences. What’s more, the studies allow companies to align their products, services and campaigns with the demands of the marketplace.