Content Type:

Glossary

Distribution Check Definition

A study measuring the number of stores carrying specified products, along with the number of facings, special displays, and prices of the products.

A distribution check assesses how products or services are being made available to consumers across various channels and locations. This study, which essentially connects companies to customers, also looks at the number of facings and special displays in which products are displayed and at prices of the products. This process evaluates the presence, availability and visibility of the product or service in various retail outlets, online platforms and distribution channels. What’s more, this practice helps identify distribution bottlenecks that prevent stockouts and enhance brand visibility. The goal is to inform companies about whether or not their products are reaching their intended target audience effectively.

Who relies on a distribution check?

Manufacturers, marketing productions and businesses rely on distribution checks to determine how efficiently products are being distributed and whether they are being displayed prominently in key locations. For retailers, the process makes sure products are being properly stocked and presented to customers.

Why should I care about a distribution check?

Distribution checks identify potential gaps in distribution, measure the effectiveness of distribution partners and ensure that products and services are reaching customers where and when they expect them. Good or bad, distribution impacts sales and customer satisfaction.