Research Topics:

Demographic Analysis | Market/Category Evaluations | Market Statistics

Content Type:

Glossary

Enumeration Districts (EDs) Definition

Census enumeration areas, averaging around 500 inhabitants.

Enumeration districts, or EDs, are geographical subdivisions used in census and survey data collection. These districts average roughly 500 inhabitants. In the terms of marketing research, EDs are areas with relatively consistent population size. Researchers assign a code to each district, which makes the collection, analysis and interpretation of demographic and consumer behavior easier. What’s more, data can be segmented and analyzed at a local level.

Who relies on numeration districts (EDs)?

Businesses rely on data from enumeration districts to determine potential customer bases, as well as to target their advertising efforts and tailor their products to serve local needs and preferences. What’s more, marketing professionals use local-level data to understand regional market trends, and advertisers seek out the data to enhance local campaigns. In addition, policymakers make decisions with local data.

Why should I care about numeration districts (EDs)?

Interpreting data from EDs is critical for marketing and business professionals to locate where their target audiences are concentrated. That knowledge impacts the development of marketing strategies. What’s more, the targeted data provides local insights that can create accurate trend analysis and decision making to reflect behavior variations, cultural preferences and socioeconomic trends of local markets.