Research Topics:

Pre-Recruit Interviewing | Recruiting-Qualitative | Recruiting-Quantitative

Content Type:

Glossary

Field Recruiter Definition

The person responsible for the process of screening and obtaining focus group participants who meet specific demographic or other project requirements.

In marketing research, a field recruiter is responsible for screening and obtaining focus group participants who meet demographic or other project requirements. A recruiter often collaborates with research teams to identify, engage and select suitable respondents for research studies. Field recruiters make sure that research projects have the necessary participants for gathering accurate and valuable data. Their ability to find and engage suitable participants directly impacts the quality and reliability of data. Reliable research data is key for making informed marketing strategies, launching products and staying competitive in the market.

Who relies on field recruiters?

Marketing research companies and entities conducting research hire the field recruiter because obtaining a diverse pool of participants to gather insights into consumer behavior, preferences and trends is vital in their fields. 

Why should I care about field recruiters?

Field recruiters ensure that the collected data represents the intended audience of a study and helps collect insights required for informed business decisions, successful product launches and sustainability of the marketplace. The ability of these professionals to seek out and engage suitable participants directly impacts the quality and reliability of the research data.