Research Topics:

Focus Group-Facilities | Focus Groups

Content Type:

Glossary

Focus Group Facility Definition

A facility consisting of conference or living-room settings and an observation room connected to each other by a one-way mirror. In addition, a facility normally provides a variety of services such as recruiting the participants, providing food, procuring competitive product samples and videotaping the sessions. Known as a viewing facility in Europe.

A focus group facility is a physical or virtual space dedicated to conducting focus group discussions. A facility typically consists of conference or living-room settings and an observation room connected by a one-way mirror. A facility normally provides such services as recruiting participants, providing food, obtaining product samples and videotaping the sessions. Audio/video recording equipment installed in the facility captures participant interactions and reactions, which will be analyzed as part of research. The facilities offer a controlled environment for candid opinions and reactions from participants. The goal of these discussions is uncovering underlying motivations, attitudes and emotional responses that quantitative methods might miss. 

Who relies on a focus group facility?

Marketing researchers, product developers, advertisers and companies conducting market studies use focus group facilities to house focus group discussions. Inside these accommodations, researchers seek to collect findings that will help them better understand consumer opinions, preferences and perceptions.

Why should I care about a focus group facility?

Adequate focus group facilities assist researchers in conducting focus group discussions. Outcomes of discussions can provide insights into consumer behaviors and preferences. Focus group facilities are beneficial in research because of their ability to facilitate in-depth, qualitative insights. This deeper understanding can shape marketing strategies and contribute to the development of products and services that better meet customer needs.