Research Topics:

Focus Group-Moderating | Focus Groups | Qualitative Research

Content Type:

Glossary

Focus Group Moderator Definition

The person who leads the focus group discussion.

In marketing research, a focus group moderator is a person hired by a client to lead a focus group. This is a skilled facilitator who leads discussions in a focus group setting and guides study participants through open-ended discussions about a particular topic, brand, product or service. The moderator is charged with keeping members of the focus group on task and encouraging participation. In other words, the moderator ensures the success of focus group sessions. Duties of the position include creating a conducive environment for participants to share their thoughts, as well as facilitate productive discussions and extract insights. The skill and neutrality of a moderator influences the success of the discussion group.

Who relies on a focus group moderator?

Organizations ranging in size from small businesses to large corporations, as well as marketing agencies, product development teams and marketing researchers rely on focus group moderators to facilitate successful discussion groups.

Why should I care about a focus group moderator?

Focus group moderators collect qualitative insights directly from study participants and potential customers by skillfully conducting discussion sessions. These insights are valued in understanding consumer opinions, preferences and attitudes, all of which can guide informed decision-making.