Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What is a Focus Group Scheduler?

Research Topics:
Focus Group-Facilities | Focus Groups
Content Type:
Glossary
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Focus Group Scheduler Definition

The employee of a focus group who works with sales people and project directors to schedule workload and facility use.

A focus group scheduler is the name of two pieces of the focus group process. First, it can be an employee of a focus group facility who works with sales people and project directors to schedule workload and facility use. Or, it can be a software tool or system that streamlines the process of organizing and scheduling focus group sessions. In both cases, the scheduler fills a crucial need for effective management and coordination of focus group sessions. For example, a scheduler can reduce the chances of scheduling conflicts and enhance the quality of data collected. With the assistance of a scheduler, researchers can turn their attention to planning and coordinating the various aspects of focus groups, like selecting participants, finding suitable time slots and securing appropriate venues.

Who relies on focus group schedulers?

Marketing professionals, research teams and organizations that conduct market research rely on a focus group scheduler to efficiently manage the logistics of focus group sessions. That ensures that the best participants are available at convenient times.

Why should I care about focus group schedulers?

A focus group scheduler optimizes the time and effort required to assemble focus groups, which plays a role in gathering insights from targeted participants. Effective focus group schedules improve the accuracy of research by ensuring organized and well-attended sessions.