Research Topics:

Focus Group-Online | Focus Group-Web Conference | Qualitative Research

Content Type:

Glossary

Focus Group Web Conference Definition

Live video transmission of focus groups over the internet.

In marketing research, a focus group web conference is a qualitative research method in which a small group of participants, many times members of a target audience, take part in a moderated online discussion. An online version of an in-person focus group, this virtual discussion seeks to collect insights, opinions and perceptions about a product, service or topic of interest. And similar to the face-to-face version of these discussions, web groups provide opportunities to collect qualitative data and in-depth insights that quantitative methods might miss. In particular, researchers can witness real-time discussions that delve into complex consumer opinions and emotions. Online conferences tend to be more accessible than in-person groups, which can lead to a more diverse and geographically dispersed pool of participants.

Who relies on focus group web conferences?

Marketing teams, product managers and market researchers turn to focus group web conferences to collect insights into consumer behavior, as well as to refine their marketing strategies. Others that find these online groups beneficial are marketing researchers, product developers and companies seeking to understand consumer preferences, opinions and attitudes.

Why should I care about focus group web conferences?

Focus group web conferences provide a direct line to understanding target audiences because marketing professionals and business can gain deep insights during these discussions. Findings can be used to improve products, marketing strategies and overall business decisions.