Research Topics:

Focus Groups | Qualitative Research | Recruiting-Qualitative

Content Type:

Glossary

Fresh Participants Definition

Focus group participants who have never participated in a session previously, or not for several years.

Fresh participants are individuals who have not previously, or not for several years, been involved with any research studies or surveys conducted by a particular organization or researcher. That means these potential participants have not been exposed to research objectives, questions or stimuli for some time. In theory, fresh participants bring a more objective perspective to a focus group. That could result in honest and unbiased feedback from individuals that have not been influenced by prior research, thus leading to more reliable insights.

Who relies on fresh participants?

Marketing professionals, researchers and organizations conducting marketing research seek out fresh participants to make sure they receive unbiased and genuine insights into products, services and ideas. Using participants without focus group experience helps prevent bias and ensures a more accurate representation of the broader target audience.

Why should I care about fresh participants?

In theory, fresh participants provide a more objective perspective to research studies. Marketing professionals and businesses seek honest and unbiased feedback that accurately reflects customer opinions, preferences and behaviors. So, participants who haven't been involved in research before, or not for several years, can lead to more reliable insights.