Research Topics:

Quantitative Research

Industry/Market Focus:

Consumers

Content Type:

Glossary

Aggregate Definition

A total of all the parts; the whole or complete amount.

In marketing research, aggregate is the data that’s collected from various groups of respondents. It combines individual data points with summary statistics in hopes to identify overall trends and patterns. Because of the relatively large collection of data evaluated through aggregate, thoughtful insights can be determined. Conclusions are supported by statistically significant information.

Who relies on aggregate?

Because of its effectiveness in capturing the opinions and actions of large groups of people or entities, aggregate is utilized by professionals in corporate and marketing research fields, as well as government policymakers.

Why should I care about aggregate?

For marketing and research professionals, understanding data collected through aggregate is critical because the findings provide broader, far-reaching perspectives on market trends and consumer behaviors. That information can assist business leaders in making informed decisions, formulating effective strategies and identifying opportunities.