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Total: 6577

  1. article

    Fieldwork: Focus on the research. We’ll do the rest.

    Faces of Marketing Research: Executives to know – Fieldwork. Fieldwork supports their team, clients and the marketing research and insights industry by being a qualitative research partner.

  2. article

    Life is on hold. Should research be as well?

    Can you effectively field research studies during the coronavirus pandemic? Should you?

  3. article

    AI’s impact on the market research industry

    The author looks at three ways artificial intelligence is being used by the marketing research industry in 2019.

  4. article

    Stop focusing on old thinking: How sample has changed in the digital age

    P2Sample looks at how the sample industry is changing in the digital age.

  5. article

    Sephora takes on the subscription box space

    Editor’s note: Nikki Baird is managing partner at Retail Systems Research, Denver. This is an edited version of a post that originally appeared here under the title, “Subscription boxes go mainstream?” I like subscription boxes. In the interests of full ...

  6. article

    Target’s lesson on balancing brand image and consumer relationships

    Editor’s note: Rushan Theuni is account manager for research firm Ipsos, Chicago. This is an edited version of a post that originally appeared here under the title, “#LillyforTarget: A lesson in balancing brand image and brand relationships.” There I was ...

  7. article

    A report on the 2014 Quirk's corporate researcher salary survey

    Our annual look at corporate researcher salaries and job satisfaction finds things are fairly similar to 2013.

  8. article

    A report on the 2013 Market Research Technology Survey

    Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.

  9. article

    A report on the 2013 Quirk’s salary survey of corporate researchers

    In its fifth year, Quirk’s salary survey of client-side researchers shows increasing salaries and satisfaction and for the first time looks at how researchers came to be employed at their current position.

  10. article

    BASES builds on online panel

    ACNielsen BASES used the Internet to create a cost-efficient way to conduct more surveys in less time without compromising forecast accuracy: the BASES e-Panel.

  11. article

    Some thoughts on developing new products

    Every product eventually becomes obsolete. Constant improvement and new product development are crucial to a company’s continued success. This article discusses new product development.

  12. article

    Some thoughts on focus group recruiting

    Recruiting appropriate participants for a focus group is crucial to focus group success. This article discusses focus group recruiting, including what can go wrong, how information is obtained and screeners.