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Total: 6577

  1. article

    Don't depend on transactional data to get the full picture

    Using Kmart as an example, this article discusses the importance of conducting more thorough research for decision making.

  2. article

    Creating loyalty on the Web

    Brands have grown in importance over the decades. This article discusses brands and branding, including defining brand equity, measuring e-brand equity, and an example.

  3. article

    A report on the 2009 Globalpark Market Research Software Survey

    This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

  4. article

    A report on the 2005 Confirmit Annual marketing research Software Survey

    Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

  5. article

    A focus on quality will elevate research above commodity status

    Far from being the commodity that some in the industry feel it is, marketing research is a valuable exercise. Those in the industry must do their part, as individuals and as part of research organizations, to learn about and solve the problems facing data collection.

  6. article

    A report on the 2006 Confirmit Market Research Software Survey

    The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

  7. article

    A report on the Confirmit Market Research Software Survey

    Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

  8. article

    A report on the 2010 Quirk's salary survey of client-side researchers

    Against the backdrop of continuing economic woes, year two of our annual salary survey of client-side researchers found relatively stable base salary and bonus figures. While most plan to stay where they are, a solid segment says they will seek better opportunities once the economy improves.

  9. article

    Trade Talk: On tap for 2007: simplicity, Amazonia, sustainability

    A look at the forecast for 2007’s trends from Chicago research firm Mintel.

  10. article

    Two takes on Black Friday/Cyber Monday

    With Black Friday looming, the results from two studies give a glimpse into what retailers and shoppers can expect when the turkey’s gone and the malls open their doors. As taken from the respective companies’ press materials, the first entry ...

  11. article

    A report on the Confirmit Market Research Software Survey

    The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

  12. article

    Final reflections on the CRC 2012

    It’s been a week since I returned to the office from the Corporate Researchers Conference (CRC) in Dallas and there are just a few more observations I wanted to share with the Quirk’s audience. Since the economy tanked, everyone’s been ...