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Results for “One On One”

Total: 6577

  1. article

    A frequent customer is not always a loyal one

    Frequency doesn’t equal loyalty in the retail realm. That’s one conclusion from a new study from Cardlytics based on a “whole-wallet” analysis of transaction records held by banks for nearly 70 percent of U.S. households. The research, as reported by ...

  2. article

    What else did researchers find when they asked one hundred women to open up their purses

    One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

  3. article

    Backroom moderators...or How two perspectives are better than one

    While focus groups and one-on-one interviews often use a two-way mirror so that clients can observe the dynamics unseen and discuss what is happening during the event, researchers usually only record what is happening on the user and moderator side of the mirror. The insights behind the mirror are lost. This article suggests that researchers use two moderators, one for each side of the mirror, to capture information from the back room as well as the front room.

  4. article

    By the Numbers: Marketing research sample quality - selecting one from many

    Using a real-life example of a line extension, the author shows the impact that sample quality can have on testing the viability of a new product concept. In this case, factors related to low incidence made the research results tell an incomplete story.

  5. article

    Twitterpated for spring cleaning: Am I the only one?

    Spring has sprung here in the Midwest and I have that all-too-familiar itch to throw open the windows and give my house a good scrub. Up here in the tundra, these are things that we just cannot do during the ...

  6. article

    “People matter” was a theme at Quirk’s London for one attendee

    Annie Pettit reflects on her time at Quirk’s London where she got to meet her co-workers for the first time. She then saw the "people matter" theme extended into the sessions she attended.

  7. article

    Leaky bucket? How to attract new customers and keep existing ones

    Consumer loss is inevitable. In this article, Howard Lax provides a three-part plan for attracting new customers and addressing performance failures.

  8. article

    For GE Medical Systems each customer is a market of one

    GE Medical Systems Group used two types of mailed surveys to encourage customers to voice their opinions. The first survey, called the post-installation tracking study, asked for the customer's opinion of the sales process, preinstallation, delivery, installation, training and product performance for their recent purchase. The second survey, the sales and service tracking study, asked the customer to evaluate GE Medical's total account management and service delivery performance.

  9. article

    Make sure your product innovations serve consumer interests, not corporate ones

    For companies in search of innovation help, the author provides several hard-won tips, including: make sure your innovations fit your brand’s strategy; identify specific and compelling consumer problems to solve, not just mere annoyances; get everyone actively involved in the process – watch how consumers live with and use existing products.

  10. article

    Advertising effectiveness: what it is, what it isn’t and can it be reflected by one number?

    A research analyst chronicles his quest to find a simple and flexible way to measure and define advertising effectiveness.

  11. article

    Insights on employee satisfaction, tech adoption and workplace wellness programs

    A collection of career survey insights exploring how employees feel about their jobs, the effects AI will have on their roles and the new norms reshaping the workplace.

  12. article

    Q&A on growing a research agency with Paul Griffiths

    Paul Griffiths has more than 10 years of experience in helping research and insight companies grow their businesses. In this Q&A, he gives some basic tips on how to grow your company.