Online Surveys and Marketing Research

Related Articles

There are 273 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A global consensus

A large IT firm conducted qualitative research with small and medium businesses around the world to understand how the needs of those businesses differed from those of the larger companies with which the firm was more closely identified.

Is e-mail the 'guerrilla app' for business-to-business research

E-mail is thought to be a “killer app” because it is cool, easy, cheap, fast and effective. This article discusses e-mail as a “guerilla app,” addressing its pitfalls.

Pick your peaks

By feeding consumer input from pre-testing into the post-testing design, researchers can achieve a methodological improvement in the accuracy of online ad tracking.

E-mail surveys: what we've learned thus far

The growth of the Internet and computer networks has resulted in a steady stream of research into the use of e-mail as a data collection tool. This article discusses what researchers have learned about e-mail surveys as a research tool, including advantages and drawbacks.

Use research to keep customers happy and management well-informed

Researching the customer experience can and should involve the use of many methodologies. The author looks at mystery shopping, exit surveys, online and mail surveys, among other methods, and how they can be used to create a full picture of customer interactions with a company.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Data Use: Trying to bring the numbers alive

A report on efforts to fuse behavioral, psychographic and demographic information to identify segments and track marketing results.

How qualitative research helped AARP reach a new audience with its LifeTuner site

Uncertain of how prominently to brand a new site offering financial advice for 25-to-34-year-olds, AARP relied on one-on-one interviews for guidance.

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Software Review: SurveySwipe

Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.

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• Internet/Web

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Related Suppliers: Research Companies from the SourceBook

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Specialties

• Copy Testing-Online
• E-mail Surveys
• Focus Group-Bulletin Board
• Focus Group-Online
• Focus Group-Web Conference
• Media Research-Web
• Online Research Consultation
• Online Survey Design/Analysis
• Online Surveys
• Panels-Online
• Software-Online Surveys
• Spec Writing-Web
• Text Analytics
• Web Site Evaluation

Industries

• Internet/Web

Conduct a detailed search of the entire Researcher SourceBook directory