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Online Surveys and Marketing Research

We've grouped together all the information our site contains on online marketing research (online surveys) to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the online survey topic further by clicking on a specific category below.

Tags: | Copy Testing-OnlineCrowdsourcing |E-mail Surveys | Focus Group-Online 
| Focus Group-Online (Bulletin Board) | Focus Group-Web ConferenceGamification 
| Internet/Web Industry | Media Research-Web | Online Research | Online Research Consultation
| Online Surveys | Online Survey Design/Analysis | Panels-OnlineQualitative-Online 
Social Media Mining | Spec Writing-Web | Software-Online Surveys
| Web Site Evaluation 

 

Related Articles

There are 775 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
The Internet: A new opportunity for marketing research firms
The Internet provides another avenue by which researchers can reach customers. This article discusses the pros and cons of Internet research.
User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
In defense of on-line focus groups
There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.
Teens respond well to online research on games
The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: Rx for a new year
This article looks at the ways research can prepare for and adapt to upcoming industry changes.
By the Numbers: Theory of adaptation or survival of the fittest?
SSI's Kristin Cavallaro reports on the firm's examination of the effects of respondent tenure on panel data.
Software Review: Qi
Tim Macer reviews Qi, a dashboard-building tool for data exploration, review and collaboration.
An online community keeps beverage firm Cafédirect close to its customers
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.
PayPal nets payoff from using innovation games to understand the shopping experience
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

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Related Suppliers: Moderators

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING
July 12-14, 2016
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on July 12-14 in Rockville, Md.
SAWTOOTH SOFTWARE CONFERENCE 2016
September 26-30, 2016
Sawtooth Software will hold its 2016 Sawtooth Software Conference on September 26-30 in Park City, Utah.

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Related Discussion Topics

Transitioning from telephone to internet survey
10/29/2015 by Alex Hales
On-line course in online qualitative research
10/29/2015 by Alex Hales
Email Lists for Business
10/29/2015 by Alex Hales
Respondent cooperation is still a hot topic
10/29/2015 by Alex Hales
Online Focus Group sessions
10/28/2013 by Sally Hooper

View More

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