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Online Surveys and Marketing Research

We've grouped together all the information our site contains on online marketing research (online surveys) to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the online survey topic further by clicking on a specific category below.

Tags: | Copy Testing-OnlineCrowdsourcing |E-mail Surveys | Focus Group-Online 
| Focus Group-Online (Bulletin Board) | Focus Group-Web ConferenceGamification 
| Internet/Web Industry | Media Research-Web | Online Research | Online Research Consultation
| Online Surveys | Online Survey Design/Analysis | Panels-OnlineQualitative-Online 
Social Media Mining | Spec Writing-Web | Software-Online Surveys
| Web Site Evaluation 

 

Related Articles

There are 721 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Focus groups on the Internet: an interesting idea but not a good one
The rapid growth and increased popularity of the Internet have created a new avenue for researchers to reach consumers. However, not all types of research are viable online. This article discusses how and why the Internet is not a viable method for conducting focus groups.
The Internet: A new opportunity for marketing research firms
The Internet provides another avenue by which researchers can reach customers. This article discusses the pros and cons of Internet research.
User interface testing becomes accessible and cost-effective
User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
In defense of on-line focus groups
There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.
Teens respond well to online research on games
The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Trade Talk: Hallmark sends greetings from Social Media Land
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Event in November 2011.
Qualitatively Speaking: Going social with qualitative research
Social media data offers qualitative researchers and their clients a potentially rich lode of insights.
How to be a good research client
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

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Related Events

LUXURY RESEARCH 2015: ESSENTIAL INSIGHTS INTO AFFLUENT CUSTOMERS AND LUXURY TRENDS
September 16, 2015
MRS will host its Luxury Research 2015 conference, themed 'Essential Insights into Affluent Customers and Luxury Trends,' on September 16 in London.

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