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Online Surveys and Marketing Research

We've grouped together all the information our site contains on online marketing research (online surveys) to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the online survey topic further by clicking on a specific category below.

Tags: | Copy Testing-OnlineCrowdsourcing |E-mail Surveys | Focus Group-Online 
| Focus Group-Online (Bulletin Board) | Focus Group-Web ConferenceGamification 
| Internet/Web Industry | Media Research-Web | Online Research | Online Research Consultation
| Online Surveys | Online Survey Design/Analysis | Panels-OnlineQualitative-Online 
Social Media Mining | Spec Writing-Web | Software-Online Surveys
| Web Site Evaluation 

 

Related Articles

There are 696 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research approach aims to make Internet safe for consumer research
In this article, the author maintains that what is said to be new and revolutionary about Web surveys is not an advance, but an actual regression in terms of data quality and research standards. He addresses five myths of Web surveys, including matters dealing with projectability, replacement of telephone and in-person surveys, new techniques that have supposedly “solved” sampling problems, cost, and streaming audio and video. To solve the problems of Web-based surveys, InterSurvey was created and is described here.
How to handle our respondent cooperation dilemma
Declining levels of respondent cooperation are a growing problem for the research industry. The author explores how things got so bad and sketches some ideas for how rectify the problem before it’s too late.
Internet surveys: limits and beyond limits
Internet surveys are becoming increasingly popular among market researchers. This article discusses Internet surveys, including data quality, key aspects to consider for accurate data collection and trends in Internet-based research.
Qualitatively Speaking: Online focus groups are no substitute for the real thing
Interest in using the Internet to conduct qualitative research continues to grow. This article reviews some of the strengths that traditional focus groups offer that are simply not available with Internet focus groups.
When recruiting physicians for online research, don’t overlook the fax machine
Using the fax machine to recruit physicians works surprisingly well, the author says. She argues that the faxed invitation, when done right, can eliminate the bias that Web-based recruiting introduces.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

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Related Events

MARKET RESEARCH IN THE MOBILE WORLD ASIA-PACIFIC
March 10-12, 2015
The Merlien Institute will hold a conference, themed 'Market Research in the Mobile World - Asia-Pacific,' on March 10-12 in Singapore.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING
March 10-12, 2015
RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 10-12 in Rockville, Md.

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Related Discussion Topics

Online Focus Group sessions
10/28/2013 by Sally Hooper
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