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Online Surveys and Marketing Research

We've grouped together all the information our site contains on online marketing research (online surveys) to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the online survey topic further by clicking on a specific category below.

Tags: | Copy Testing-OnlineCrowdsourcing |E-mail Surveys | Focus Group-Online 
| Focus Group-Online (Bulletin Board) | Focus Group-Web ConferenceGamification 
| Internet/Web Industry | Media Research-Web | Online Research | Online Research Consultation
| Online Surveys | Online Survey Design/Analysis | Panels-OnlineQualitative-Online 
Social Media Mining | Spec Writing-Web | Software-Online Surveys
| Web Site Evaluation 

 

Related Articles

There are 671 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Breaking down the barriers to effective advertising
Several barriers stand in the way of effective advertising, from a lack of consistent testing to a tendency to let the competition dictate how to advertise in a product or service category. The author gives nine ways to overcome these barriers, including developing a sound strategy, using the same pre-testing system consistently and striving for continuous improvement.
What Casablanca can teach us about conducting more effective ad research
By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.
In defense of on-line focus groups
There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.
Five simple tips to stretch your research dollars
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.
Lessons to keep in mind when interviewing via Webcam
An early user of online qualitative tools offers his tips on conducting Webcam-based studies.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

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Related Discussion Topics

Online Focus Group sessions
10/28/2013 by Sally Hooper
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08/20/2013 by Aarkstore Store
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07/19/2012 by Paul Ponsford
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04/03/2011 by Ruben Alcaraz
E-mail reminders
02/03/2011 by Kyle Burnam

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