Online Surveys and Marketing Research

Related Articles

There are 564 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Despite lack of necessity, iPad still seen as fun and cool

Nearly four months after its April 2010 launch, analysts are able to see the impact the iPad has made on the electronic portable device market - and from what other devices its drawing its buyers.

How to catch a cheat

An overview of the current thinking on how to thwart dishonest survey respondents.

There are benefits to both

Bulletin-board focus groups have been gaining in popularity and the author attempts to challenge some of the beliefs about in-person groups while exploring some of the less-documented attributes of the bulletin-board approach.

E-interviewers add human touch to Web-based research

This article discusses a study conducted by Brigham Young University and Western Wats Center to address questions about and facilitate comparisons between three data collections methods: traditional CATI, self-administered Web surveys and interviewer-assisted Web surveys.

Comprehensive study uses research to do Sigmund a solid

A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.

See more articles on this topic

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: e-Promotion Resonates with Next-Generation Physicians

This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.

Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research

In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates

You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.

Five everyday ways to grow your business

Research companies can grow their business in 10 minutes or less with these five activities, including getting more involved on LinkedIn and setting up Google Alerts.

See more articles on this topic

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Internet/Web

Conduct a detailed search of the entire Moderator directory.

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Copy Testing-Online
• Crowdsourcing
• E-mail Surveys
• Focus Group-Bulletin Board
• Focus Group-Online
• Focus Group-Web Conference
• Gamification
• Media Research-Web
• Online Communities - MROC
• Online Research Consultation
• Online Survey Design/Analysis
• Online Surveys
• Panels-Online
• Panels-Proprietary
• Qualitative-Online
• Recruiting-Quantitative
• Social Media Research
• Software-Apps
• Software-Online Surveys
• Spec Writing-Web
• Text Analytics
• Web Site Evaluation

Industries

• Internet/Web

Conduct a detailed search of the entire Researcher SourceBook directory