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Online Surveys and Marketing Research

We've grouped together all the information our site contains on online marketing research (online surveys) to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

You can narrow the online survey topic further by clicking on a specific category below.

Tags: | Copy Testing-OnlineCrowdsourcing |E-mail Surveys | Focus Group-Online 
| Focus Group-Online (Bulletin Board) | Focus Group-Web ConferenceGamification 
| Internet/Web Industry | Media Research-Web | Online Research | Online Research Consultation
| Online Surveys | Online Survey Design/Analysis | Panels-OnlineQualitative-Online 
Social Media Mining | Spec Writing-Web | Software-Online Surveys
| Web Site Evaluation 

 

Related Articles

There are 669 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Pettit's conversational-approach article got 'em talking
This article includes highlights from social media commentary regarding Annie Pettit's story on writing humanized surveys.
Research approach aims to make Internet safe for consumer research
In this article, the author maintains that what is said to be new and revolutionary about Web surveys is not an advance, but an actual regression in terms of data quality and research standards. He addresses five myths of Web surveys, including matters dealing with projectability, replacement of telephone and in-person surveys, new techniques that have supposedly “solved” sampling problems, cost, and streaming audio and video. To solve the problems of Web-based surveys, InterSurvey was created and is described here.
When it comes to mobile respondent experience and data quality, survey design matters
Nicole Mitchell looks at the importance of survey design as respondent use of smartphones and tablets increases.
How mobile helps establish connections with consumers
A look at some of the many applications of mobile research, beyond straight surveying, and how they can help brands build bonds with consumers.
Use online ethnography to learn from respondents’ words and their actions
By examining a sample online ethnography project, the author shows how gathering respondent photos, diaries, stories and interviews can provide insights beyond those obtained through simply asking respondents about their actions.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Advancements in interviewing technologies: Bringing confidence to qualitative
Quester's Garrett McGuire extolls the virtues of tech-assisted interviewing in qualitative.
Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: e-Promotion Resonates with Next-Generation Physicians
This article details the findings of Encuity’s eAnswers Annual Study, which offers a comprehensive look at physicians’ attitudes about, preferences for and participation in e-promotion.
Sponsored Content: Get Them Talking: Five Innovations in Qualitative Market Research
In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

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Related Suppliers: Moderators

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Related Events

RIVA COURSE 303: ADVANCED MODERATING
October 27-29, 2014
RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on October 27-29 in Rockville, Md.
WEBINAR: THE 4 Cs OF TRACKING RESEARCH: CLARITY, CONSISTENCY, COMPARABILITY, CORRELATION
October 29 at noon CDT, 2014
Research Now will hold a Webinar, themed 'The 4 Cs of Tracking Research: Clarity, Consistency, Comparability, Correlation,' on October 29 at noon CDT.

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Related Discussion Topics

Online Focus Group sessions
10/28/2013 by Sally Hooper
Market research report
08/20/2013 by Aarkstore Store
SSI - Panel Quality
07/19/2012 by Paul Ponsford
E-mail reminders
04/03/2011 by Ruben Alcaraz
E-mail reminders
02/03/2011 by Kyle Burnam

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