Package Marketing Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

More than an activity: How passive 'shopping' is changing the path to purchase

This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Get creative: Seven solutions to improve usability studies

This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.

What happens when community participants start acting like researchers?

Drawing from case study examples, the authors explore their experiences with using co-moderation, co-analysis and co-reporting to give participants more active roles in research communities.

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Related Articles

There are 164 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The power of prediction markets

What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Some thoughts on packaged goods advertising

Multiple factors are contributing to a decrease in the perceived value of traditional advertising in the packaged goods categories. This article discusses how companies with longer-term perspective will win the marketing wars by effectively using advertising in the major media, including how best to use advertising in the packaged goods category.

Ensuring objectivity in packaging research

While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.

How research can help keep marketing claims in compliance

Using a fictional cake mix as an example, the author outlines best research practices in claim substantiation.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Conjoint Analysis/Trade-Off Analysis
• Graphics Research
• Package Development Research
• Packaging Testing
• Repositioning Studies
• Test-Market Research
• Test-Market Simulation

Industries

• Packaged Goods

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Related Suppliers: Moderators

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• Packaged Goods

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