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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.

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Related Articles

There are 176 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Study finds that may consumers want to buy American-made goods
In the wake of the the Persian Gulf war,, "buying American" is a rising trend.
Food marketing to tweens and teens
Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Understanding how customers respond to product changes
The theory of business strategy stems from the need of managers to be able to counter the effects of external market forces. Without the tools needed to support it, firms may fall back on crisis management in reaction to unforeseen market forces. This article discusses competitive strategy, including discrete choice modeling.
Is ethnography worth the higher cost?
Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.
Using conjoint analysis for Web site development
Since its introduction in the 1970s, conjoint analysis has become one of the researcher’s most trusted tools to support the product development process. This article examines the application of conjoint analysis to support Web site development, using a fictitious company to illustrate study preparation, fielding and the application of results.

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Related Glossary Terms

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Related Events

The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

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