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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

5 ways to improve packaging research
The authors provide five tips for improving packaging research studies.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.

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Related Articles

There are 179 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Using conjoint analysis for Web site development
Since its introduction in the 1970s, conjoint analysis has become one of the researcher’s most trusted tools to support the product development process. This article examines the application of conjoint analysis to support Web site development, using a fictitious company to illustrate study preparation, fielding and the application of results.
Getting to know eco-aware consumers
The author draws from his firm's panel of eco-aware consumers to sketch a broad portrait of this growing segment. Rather than going green across all product categories, they have differing preferences and expectations of greenness depending on the product in question. Cars and household products top the list of items that consumers want to be green, while apparel and electronics are relatively low on the list.
Data Use: A short history of conjoint analysis
From the early 1960s to today, the author charts the growth of and change to the practice of conjoint analysis.
In Case You Missed It... December 2009
News and notes on marketing and research: Vegemite's name flop; the click-through measurement; Asda's consumer panel
The power of prediction markets
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

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Related Suppliers: Research Companies from the SourceBook

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Related Glossary Terms

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Related Events

IRI SUMMIT 2015
April 20-22, 2015
IRI will hold its annual summit on April 20-22 at the J.W. Marriott in Austin, Texas.
WEBINAR: QUICK READ RESEARCH - ENABLING TEAMS TO RAPIDLY ANSWER KEY BUSINESS QUESTIONS
April 22 at noon EDT, 2015
GutCheck will host a complimentary one-hour Webinar, themed 'Quick Read Research - Enabling Teams to Rapidly Answer Key Business Questions' on April 22 at noon EDT.

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Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

Related Job Postings

Field Manager
Northern New Jersey, New Jersey
Intern
Detroit, Michigan
Moderator
Project Director
Philadelphia/Southern NJ, Pennsylvania
Research Director
Orange County, California

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