Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.

See more articles on this topic

Related Articles

There are 176 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice and conjoint analysis - a reply
This article was written in response to Robert Roy's October, 1990 Data Use article, "Conjoint evolves into discrete choice modeling."
Documenting the business value of packaging innovations
Research - both qualitative and quantitative - plays a key role in helping define the impact and benefits of packaging changes. By measuring metrics such as increases in visibility and enhanced product perceptions, the value of packaging changes can be communicated to various stakeholders.
Rethinking how we research and market to families with children
Rather than focus solely on how a kid or a mom would respond to their product, marketers should consider the family unit as a whole and craft messages that communicate inclusiveness, variety, ease of use and value.
In pursuit of software: major programs you won't want to miss
Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.
Getting the right answer from cost-reduction research
When manufacturers look to cost reductions as a means of competing with private-label offerings, testing must be done with extreme care and a focus on sensitivity.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

Industries

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Glossary Terms

Search for more...

Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

Related Job Postings

Quantitative Project Director
Cincinnati, Ohio
Research Analyst / Manager
Greensboro/Winston-Salem, North Carolina
Research Manager/Project Director
Research Manager/Project Director
Philadelphia/Southern NJ, Pennsylvania
Senior Marketing Research Analyst
Kansas City, Missouri