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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.

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Related Articles

There are 176 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Targeting physicians using online methodologies
Reaching doctors for research purposes isn’t easy and requires a multi-pronged approach, which this article explores, using phone-to-Web recruits, fax-to-Web recruits, etc.
Hierarchical Bayes: Why all the attention
At many technical market research conferences, presenters are advocating a technique called Hierarchical Bayes estimation (HB). This article details what Hierarchical Bayes is, why it is getting all the hype, how it can be used for choice data or problems that have traditionally been analyzed using aggregate regression, and what benefits it provides for ACA part worth estimation.
Incorporating qualitative into package design research
The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.
Feedback from online conjoint interviews satisfies respondents' intrinsic motivation
Completion rates have deteriorated over the years. This article discusses how to improve cooperation levels, particularly in online research.
Data Use: Discrete choice experiments and traditional conjoint analysis
This article is based on a presentation by the author to the Sixth Annual International Air Transport Association Market Research Conference in Geneva, Switzerland, on December 8, 1998. This article discusses discrete choice experiments and traditional conjoint analysis, including a review of the history of choice experiments and comparison of choice models with traditional conjoint analysis.

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Related Glossary Terms

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Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

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