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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.

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Related Articles

There are 176 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A look at preventing the copying of visual stimuli in online research
While the Web has been a boon for testing images of all kinds, it also leaves those images open to appropriation. Reviewing the current threats as well as solutions, the authors make recommendations on what to expect when testing digital images in online research.
Data Use: Using conjoint analysis for price optimization
To the manufacturer with multiple products in a complex market, setting the prices of all the products in the portfolio can be an imposing task, particularly if the products compete with one another. This article demonstrates how conjoint analysis can help specify multi-product demand function. This leads to techniques for deriving the optimal pricing policy for a portfolio of products within a competitive environment.
The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.
Product placement research moves into the 21st century
An overview of the various methods of placing products with consumers for the purposes of testing, including a look at the current state of what’s possible in terms of product placement for online testing. A number of researchers weigh in with their experiences with the various methods.
Trade Talk: How marketers can get a reaction to their calls to action
Quirk's speaks with Amy Fayer, research director, at New York research firm Dynamic Logic to offer several tips for marketers who are considering adding calls to action to their advertising.

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Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.
The Quirk"s Event
February 23-24, 2015
The Quirk’s Event is a two-day experience that flips the traditional conference model and centers around the exhibit hall. In Brooklyn, February 23-24.

Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

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