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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.

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Related Articles

There are 178 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Innovative packaging keeps Campbell's at market forefront
Packaging is one of the most important and least understood, elements of product marketing. Campbell Soup reviews demographic information and market trends to keep its packaging ahead of the curve and remain a market innovator.
A case study of MR design conceptualization
A case study application of how conceptualization could be used to assist a fictional public relations company looking to broaden brand awareness.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Data Use: Discrete choice modeling in pharmaceutical marketing research
This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.
Studies find more proof that magazine advertising works
Studied from Family Circle magazine, Citicorp POS and Simmons Market Research Bureau support the effectiveness of print advertising across several product categories.

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Related Events

SAWTOOTH SOFTWARE CONFERENCE 2015
March 23-27, 2015
Sawtooth Software will hold its 2015 software conference on March 23-27 at the Universal Orlando Resort in Orlando, Florida.
FUSE 2015: BRAND STRATEGY & DESIGN
April 13-15, 2015
IIR will hold the annual FUSE conference on April 13-15 at in Chicago.

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Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

Related Job Postings

Field Manager
Northern New Jersey, New Jersey
Intern
Detroit, Michigan
Moderator, Consumer Research
Package/Design Research Manager
New York City, New York
Project Analyst, Consumer Market Research
Northern New Jersey, New Jersey

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