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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

When Apple, Samsung and conjoint came together
Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.

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Related Articles

There are 176 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice modeling comes to the PC
This article reviews two programs developed for discrete choice modeling: CBC (Choice-Based Conjoint) from Sawtooth Software and Ntelogit from Intelligent Marketing Systems.
Data Use: Using discrete choice models to measure brand equity
Brand equity is one of the more popular concepts in marketing today. This article discusses brand equity, including its measurement and the use of discrete choice models as a better measurement tool.
Make a splash! A quick look at the waves of market innovation
Based on trends established over the past three decades, this article provides an overview of the five waves of innovation and stresses the importance of getting to the fifth wave of market disruption.
Taking a qual-quant approach to design research
This article details the five steps of using design semantics, a qualitative tool for industrial and graphic designers intended to capture what design concepts are communicating to respondents and profile their perceptions using a variation of the semantic differential.
Your product's packaging must close the sale
What must a package communicate in order to make the consumer want to reach out and touch it? To understand that, you need to examine the role of emotions in the total communication of a package. Because before the consumer will touch the package, the package must first touch the consumer.

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Related Events

INTERNATIONAL SHOPPER INSIGHTS IN ACTION
November 3-5, 2014
IIR will hold its international shopper insights in action event on November 3-5 at the Sheraton Grand in Edinburgh Scotland.

Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

Related Job Postings

Associate Project Director
Minneapolis/St. Paul, Minnesota
Client Service Specialist
Atlanta, Georgia
Intern
Detroit, Michigan
Moderator
Project Director
Minneapolis/St. Paul, Minnesota

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