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Package Marketing Research

We've grouped together all the information our site contains on packaging marketing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the packaging research topic further by clicking on a specific category below.

Tags: | Conjoint Analysis / Trade-Off Analysis | Discrete Choice Modeling | Graphics Research
| Package Development Research | Packaged Goods | Packaging Testing | Repositioning Studies
| Test-Market Research | Test-Market Simulation | T-Scope Research

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Comparing eye-tracking to 2 cheaper challengers
This article focuses on a self-funded study that Perception Research Services conducted to compare eye-tracking research to a mouse-clicking exercise conducted via computer-based interviews and a software algorithm intended to predict visual attention.
Best practices for key driver analysis
Key driver analysis is a versatile tool in the marketing research toolkit and can help clients uncover what is most important to consumers in a product or service category and understand where to focus their priorities.
Making the move to mobile research: A primer for client and supplier-side research professionals
The authors outline the internal processes behind their decision to use mobile methods for CPG and pharmaceutical research projects.
How brands can compete in the reputation economy
This article addresses why sustainability is a reputational issue, how stakeholders influence reputations and why effective stakeholder communication and measurement drive desirable business outcomes.
The value of mixing conjoint with qualitative
While acknowledging the limitations of doing so, the author argues that it’s possible to successfully incorporate a conjoint study into the qualitative setting.

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Related Articles

There are 175 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Improving continuous improvement with maximum difference scaling
To perform better, companies need to know what’s most important to consumers. The author outlines how to use max-diff to identify improvement priorities.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.
Consumers give Mannington a winning formula for new vinyl flooring product
Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.
Food marketing to tweens and teens
Examines the effects that mothers and teens have on each other as buyers and consumers of products.
Data Use: Understanding conjoint analysis: predicting choice
Using a golf-ball example, author Joe Curry explains how conjoint analysis can be used to determine the features and pricing of a new or reconfigured product.

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Related Suppliers: Research Companies from the SourceBook

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Related Events

ADVANCED RESEARCH TECHNIQUES (ART) FORUM
June 22-25, 2014
The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 22-25 at the Eldorado Hotel in Santa Fe, N.M.

Related Discussion Topics

Packaging Shelf Test Methodology
07/19/2009 by Ahmed Sherbiny

Related Job Postings

Associate Project Director
Minneapolis/St. Paul, Minnesota
Intern
Detroit, Michigan
Qualitative Research Team Lead
Minneapolis/St. Paul, Minnesota
Senior Research Director
Salt Lake City, Utah
VP, Market Research for Online Panel Division
Los Angeles, California