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Retail Market Research

We've grouped together all the information our site contains on conducting marketing research in the retail industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Distribution Checks | Distributor Research | Food Chains/Supermarkets | In-Store Research
| Mass Merchandisers | Merchandising Studies | Mystery Shopping | Pharmacies/Drug Stores
| Point-of-Purchase Research | Pricing Research | Retailing | Service Quality Measurement
| Shopping Centers | Site Selection Analysis | Store Audits | Store Control Tests
| Store Simulation Studies | Trade Audits | Trade Surveys | Traffic Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Ethnography, empathy and thoughts about shopping
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.
A 4-pillar framework for entering an emerging market
The author provides a four-pillar market selection framework for MR teams to use when looking to enter an emerging market.
A look at the e-shopping habits of U.S. and Chinese Millennials
The authors present findings from their study of the differences between e-shopping strategies of U.S. and Chinese Millennials using a framework of six different forms of shopping behavior.

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Related Articles

There are 358 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Inferior alternatives? Why traditional food brands need to get smarter
When looking to create consumer loyalty, brands must evoke both rational and emotional sentiments. Using a study example from the packaged food industry, the authors discuss the factors behind brand loyalty.
Is your brand keeping its promise? Use mystery shopping to find out
As a qualitative market research tool, mystery shopping gives retail organizations an objective snapshot of their organization at any given moment. This article discusses mystery shopping, including lack of understanding of the tool, if it really works, involving and informing employees, who mystery shoppers are and improving equity.
How mystery shopping programs can boost your brand and your bottom line
Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.
Trade Talk: Looking for bright spots among the gloom
A quick search of holiday-related news found a few reasons for hope (consumers say they plan to give more to charity this year) along with indications that even the very rich are feeling the need to cut back on their spending.
Intelligent design: Packaging food with purpose
This article addresses how packaging affects sales and what messages different styles communicate.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Events

OMNISHOPPER 2015
July 20-22, 2015
IIR will hold its OmniShopper 2015 event on July 20-22 at the Radisson Blu in Chicago.
2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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