Retail Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Place vs. space: Three tools for turning shopping into entertainment

Looking at the modern shopping experience through an anthropological lens, this article offers three ways retailers can fulfill customers' underlying desires instead of meeting only their functional needs.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

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Related Articles

There are 298 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How 3-D storytelling collages can jump-start focus group discussions

The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

Pharma's a battlefield: why companies should spend, not skimp, on market research

The author argues that the long-term risks of forgoing pharmaceutical marketing research far outweigh the short-term cost savings and proposes several questions any successful marketing research program should be able to answer.

Data Use: An overview of pricing research

The author reviews several approaches to pricing research - including price sensitivity meters, purchase intention surveys, and designed pricing experiments - and discusses their relative strengths and weaknesses.

Don't believe these seven Web myths

Some merchants mistakenly assume that in-store customer loyalty will translate to Internet customer loyalty. This article discusses the reason why loyalty in these different fronts is disparate, noting the importance of market research prior to entering the “e-front” and seven Web myths.

Mystery shopping: uses and abuses

This article presents advantages and disadvantages to using mystery shopping as a consumer research tool. The author also discusses an alternative strategy, post-transaction sampling, which focuses more directly on a customer’s experience and perceptions rather than a paid shopper’s.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Distribution Checks
• Distributor Research
• In-Store Research
• Merchandising Studies
• Mystery Shopping
• Point-of-Purchase Research
• Pricing Research
• Service Quality Measurement
• Shopper Insights
• Site Selection Analysis
• Store Audits
• Store Control Tests
• Store Simulation Studies
• Trade Surveys
• Traffic Studies

Industries

• Grocery/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Retailing
• Shopping Centers

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Operational Audits
Audio Recorded Mystery Shops
Merchandising Audits
Employee Theft/Integerity Audits
Online Reporting
Incentive Based Shoping Programs
Competitor Mystery Shops
Price Audits
Merchandising Services

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Grocery/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Retailing
• Shopping Centers

Conduct a detailed search of the entire Moderator directory.