Retail Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2012

News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

Qualitatively Speaking: The irreplaceable on-site ethnographer

Online qualitative is growing in popularity, the author admits, but sometimes there’s no substitute for actually being there.

Incorporating qualitative into package design research

The author shares some basic ideas and best practices for the use of qualitative research as a component in the package design research plan.

Big Pharma, the new economy and its effect on marketing research

Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

How gathering customer purchase stories can spark innovation

The author explores the value of asking consumers about their purchase processes and cites examples of how doing so led to product and service breakthroughs.

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Related Articles

There are 143 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Show me the moneyed

A review of the books Let them Eat Cake and Mass Affluence.

How they really think

Instead of focusing on what a consumer thinks about your product or service, look at how they think about it.

Conjoint evolves into discrete choice modeling

This article profiles discrete choice modeling which, unlike conjoint modeling, does not require pairing of all attributes. Therefore, unrealistic products are not produced. The respondent does not rate, sort or rank-order, but instead acts as if he or she is in the marketplace, selecting which product to buy.

A Pleasants surprise

Retail independents are challenged more than ever to not only maintain sales and profits but to simply survive. This article points out why cutting prices and paring the organization is the wrong reaction and why research and planning are needed more than ever when faced with heavy competition from a national chain.

A prescription for continued growth

Since beginning its mystery shopping program, drug store giant Walgreens has seen consistent improvement in its scores. Company-wide buy-in and management backing are credited with helping the program succeed.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Distribution Checks
• Distributor Research
• In-Store Research
• Merchandising Studies
• Mystery Shopping
• Point-of-Purchase Research
• Pricing Research
• Service Quality Measurement
• Site Selection Analysis
• Store Audits
• Store Control Tests
• Store Simulation Studies
• Trade Audits
• Trade Surveys
• Traffic Studies

Industries

• Grocery/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Retailing
• Shopping Centers

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Online Reporting
Operational Audits
Merchandising Services
Audio Recorded Mystery Shops
Incentive Based Shoping Programs
Merchandising Audits
Competitor Mystery Shops
Employee Theft/Integerity Audits
Price Audits

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Grocery/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Retailing
• Shopping Centers

Conduct a detailed search of the entire Moderator directory.