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Retail Market Research

We've grouped together all the information our site contains on conducting marketing research in the retail industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Distribution Checks | Distributor Research | Food Chains/Supermarkets | In-Store Research
| Mass Merchandisers | Merchandising Studies | Mystery Shopping | Pharmacies/Drug Stores
| Point-of-Purchase Research | Pricing Research | Retailing | Service Quality Measurement
| Shopping Centers | Site Selection Analysis | Store Audits | Store Control Tests
| Store Simulation Studies | Trade Audits | Trade Surveys | Traffic Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How consumer feedback can change what you know about seasonal buying patterns
Analysis of online consumer reviews uncovers patterns in shopping behavior and in the timing of when shoppers start gathering information for their upcoming purchases.
How mobile qualitative research helped Mondelez Canada find the right aisle for Potato Thins
Findings from an in-store shopping exercise allowed Mondelez Canada to validate its own theories on where to stock a new savory snack line.
Shopper marketing in 2020
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.

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Related Articles

There are 322 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Nielsen cites five retailing trends for 2010
Will 2010 bring the return carefree and frivolous spending? Nielsen vice president Todd Hale is skeptical. Instead, Hale predicts 2010 retailing trends to include consolidation and store-brand survival.
Not always child's play - getting branded characters to perform
Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.
Study results guide enhancements to Myrtle Beach Golf PassPort
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.
Trade Talk: Show me the moneyed
A review of the books Let them Eat Cake and Mass Affluence.
Mystery shopping adapts to serve a range of needs
Along with 13 tips on implementing a mystery shopping program, the article explores the capabilities and limits of the mystery shopping approach and outlines some examples of where its use is appropriate.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

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Related Events

2014 PHARMA CI CONFERENCE AND EXHIBITION
September 9-10, 2014
The 2014 Pharma CI Conference and Exhibition will be held on September 9-10 at the Hilton Parsippany Hotel in Parsippany, N.J.
THE PMRG INSTITUTE - 8TH ANNUAL MEETING - HEALTHCARE MARKETING RESEARCH - A 360 VIEW
October 19-21, 2014
The Pharmaceutical Marketing Research Group will hold its annual meeting of The PMRG Institute on October 19-21 at the Hyatt Regency in New Brunswick, N.J. The theme of the meeting is 'Healthcare Marketing Research - a 360 View.'

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