Retail Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics

CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

In Case You Missed It... March 2010

News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots

On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

How Sony BMG used the Web to reach a disappearing audience

After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

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Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Right on cue

Yamaha used mystery shopping to stimulate interest in and sales of the company's digital pianos.

Mystery shopping reports: Are quality and timeliness competing priorities?

With the increasing demand for quick turnaround and the widespread availability of the Internet, e-mail and interactive voice response, the quality of mystery shopping reports can be questionable. This article discusses what goes into a quality mystery shopping report.

The importance of a pretest in mystery shopping

Once approved to conduct a mystery shopping program, a client may wish to do so immediately. While it would be easy to throw the program out to the field, doing so would not be in anyone’s best interest. This article discusses pretests, including their importance and how to conduct them.

Sharing a common purpose

People's Bank employed on a variety of research tools to make sure its service was up to customer standards, including an annual mailed survey of checking account holders, focus groups at branch locations and an ongoing mystery shopping program.

Mystery shopping for manufacturers: What's happening at retail?

Mystery shopping is a key method used by many manufacturers to obtain objective information regarding what is actually happening at the retail level. This article discusses mystery shopping as a useful tool for manufacturers to fine-tune their training programs and incentivize salespeople.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Mystery Shopping
• In-Store Research
• Store Audits
• Pricing Research
• Point-of-Purchase Research
• Service Quality Measurement
• Distribution Checks
• Merchandising Studies
• Store Control Tests
• Trade Surveys
• Distributor Research
• Store Simulation Studies
• Traffic Studies
• Site Selection Analysis

Industries

• Retailing
• Food Chains/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Shopping Centers

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Competitor Mystery Shops
Merchandising Services
Price Audits
Merchandising Audits
Audio Recorded Mystery Shops
Operational Audits
Incentive Based Shoping Programs
Online Reporting
Employee Theft/Integerity Audits

Conduct a detailed search of the entire Mystery Shopping directory.