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Retail Market Research

We've grouped together all the information our site contains on conducting marketing research in the retail industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Distribution Checks | Distributor Research | Food Chains/Supermarkets | In-Store Research
| Mass Merchandisers | Merchandising Studies | Mystery Shopping | Pharmacies/Drug Stores
| Point-of-Purchase Research | Pricing Research | Retailing | Service Quality Measurement
| Shopping Centers | Site Selection Analysis | Store Audits | Store Control Tests
| Store Simulation Studies | Trade Audits | Trade Surveys | Traffic Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
How improvements in eye-tracking technology have improved the method’s deliverables
From its uncomfortable beginnings 60 years ago, eye-tracking has evolved into an effective way for researchers to see through the shopper’s eyes
Monrovia dug deep with gardeners to find out how to establish a bond with them
In-person and digital ethnographies were just two of the research methods plant-grower Monrovia used to get at the root of gardeners’ habits and preferences.
Quant+qual MR methods help increase the use of organic pesticides
Three groups working to protect the waters in and around Washington’s Puget Sound used shopper research to measure the effectiveness of POS materials aimed at persuading homeowners to select less-toxic pesticide options.

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Related Articles

There are 362 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Study results offer peek into shoppers’ heads
An overview of findings from the BrandSpark International/Better Homes and Gardens American Shopper Study.
Data Use: Toward a more optimized kind of revenue optimization
The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.
Data Use: Measuring and maximizing the ROI of a loyalty program
Using a grocery-store chain as an example, the author explores a method of optimizing a shopper loyalty program using survey research, data mining and the Monte Carlo method.
A look at the Chinese automobile market
With massive growth in the middle classes, the car market in China is poised to explode.
In-store recruiting offers an alternative to standard techniques
Recruiting is an important factor in achieving good research results: quality respondents make a difference in the quality of research. This article discusses the importance of having quality respondents and how to recruit them.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

Conduct a detailed search of the entire Moderator directory.

Related Events

OMNISHOPPER 2015
July 20-22, 2015
IIR will hold its OmniShopper 2015 event on July 20-22 at the Radisson Blu in Chicago.
2015 PHARMA CI USA CONFERENCE AND EXHIBITION
September 10-11, 2015
The 2015 Pharma CI USA Conference and Exhibition will be held on September 10-11 at the Hilton Parsippany Hotel in Parsippany, N.J.

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