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Retail Market Research

We've grouped together all the information our site contains on conducting marketing research in the retail industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Distribution Checks | Distributor Research | Food Chains/Supermarkets | In-Store Research
| Mass Merchandisers | Merchandising Studies | Mystery Shopping | Pharmacies/Drug Stores
| Point-of-Purchase Research | Pricing Research | Retailing | Service Quality Measurement
| Shopping Centers | Site Selection Analysis | Store Audits | Store Control Tests
| Store Simulation Studies | Trade Audits | Trade Surveys | Traffic Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Consumers + companies: partners in innovation
A report on what Communispace and Hallmark Cards found when they examined how to innovate with differently-minded respondents.
Evolving toward a programmatic approach to pharmaceutical brand launch research
The authors provide a roadmap for programmatic market research to support pharmaceutical brand launches and discuss a diagnostic framework for customizing launch research programs to meet each brand’s unique needs.
In Case You Missed It... March 2015
News and notes on marketing and research: male Pinterest users; Millennials purchasing smartwatches

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Related Articles

There are 355 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Two ways to visualize 'small data'
Data visualization tools designed for big data can also work well with primary research. This article details two different approaches.
Not always child's play - getting branded characters to perform
Using animated licensed characters on packaging is one of the oldest tricks of the trade yet brands still struggle to make it work for them. The following article includes the five tiers of using branding characters to create the greatest positive impact.
By the Numbers: Wanted: a better choice in discrete choice
An open letter from the author to anyone in the industry who can help him find a tool that leverages the power of computers to construct and administer a discrete choice card set.
How P&G used agile research to keep up with consumers
The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
Mapping the chain of influence on consumer choice
A case study example of campaigns for mobile devices from Apple and Samsung is used to show the value of including word of mouth and other non-advertising-based factors when assessing ROI.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

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Related Events

MYSTERY SHOPPING PROVIDERS ASSOCIATION EUROPE CONFERENCE
April 17, 2015
The Mystery Shopping Providers Association will hold its annual Europe conference on April 17 in Budapest, Hungary.
IRI SUMMIT 2015
April 20-22, 2015
IRI will hold its annual summit on April 20-22 at the J.W. Marriott in Austin, Texas.

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