Retail Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines

This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.

Activating segmentation through storytelling

BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Data Use: Toward a more optimized kind of revenue optimization

The author reviews traditional applications of revenue optimization and offers an improved method that uses a multivariate approach.

Helping wrangle big data: Monte Carlo for marketing research

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

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Related Articles

There are 297 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Seeing beyond the brand halo

The author shows how a closer look at some brand data can reveal helpful findings that would have otherwise gone unnoticed.

Consumers do their homework to guard against aimless holiday shopping and impulse purchases

More consumers are pre-planning trips to the store this holiday season to keep purchases and budgets on tracks.

Back-to-school shopping sprees - on a budget

Understanding the Latina shopper

Research from Redbean Society and New American Dimensions indicates that there is great variance - and therefore diverse marketing opportunities - among Latinas.

How P&G used agile research to keep up with consumers

The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.

See more articles on this topic

Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Distribution Checks
• Distributor Research
• In-Store Research
• Merchandising Studies
• Mystery Shopping
• Point-of-Purchase Research
• Pricing Research
• Service Quality Measurement
• Shopper Insights
• Site Selection Analysis
• Store Audits
• Store Control Tests
• Store Simulation Studies
• Trade Surveys
• Traffic Studies

Industries

• Grocery/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Retailing
• Shopping Centers

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Operational Audits
Audio Recorded Mystery Shops
Merchandising Audits
Employee Theft/Integerity Audits
Online Reporting
Incentive Based Shoping Programs
Competitor Mystery Shops
Price Audits
Merchandising Services

Conduct a detailed search of the entire Mystery Shopping directory.

Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

• Grocery/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Retailing
• Shopping Centers

Conduct a detailed search of the entire Moderator directory.