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Retail Market Research

We've grouped together all the information our site contains on conducting marketing research in the retail industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

You can narrow the topic further by clicking on a specific category below.

Tags: | Distribution Checks | Distributor Research | Food Chains/Supermarkets | In-Store Research
| Mass Merchandisers | Merchandising Studies | Mystery Shopping | Pharmacies/Drug Stores
| Point-of-Purchase Research | Pricing Research | Retailing | Service Quality Measurement
| Shopping Centers | Site Selection Analysis | Store Audits | Store Control Tests
| Store Simulation Studies | Trade Audits | Trade Surveys | Traffic Studies

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored Content: A 4-dimensional view of the digitally-engaged consumer
This paper examines work that has been carried out in support of a single-source methodologyto understand how, when applied to consumers’ devices, new research tracking technologies complement and enhance the traditional survey question approach.
Sponsored Content: Customer Experience Management Technology Takes Market Research to the Frontlines
This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Brands, prepare to engage with Generation Z
Kelly Short describes the impact Generation Z will have on the retail market and provides insight for brands looking to engage the next generation.
Linking eye-tracking, emotional measurement and packaging research
Scott Young offers guidelines for incorporating emotional measurement within packaging and shopper studies
Queue Bits
Marketing research and insights news and information. This issue's keywords: ad revenue, tablets, digital advertising, tween digital behavior, Web traffic

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Related Articles

There are 348 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The international language of value
A report on a study of international consumers and how they define value and the importance they place on it.
Data Use: Using key driver analysis to guide employee satisfaction research
Employee turnover is a large expense for mass retailers and fast-food firms. By surveying employees, companies can identify and address the factors that drive turnover.
For winning qualitative, make it high-touch + high-tech
Rather than making an either/or choice when it comes to tech-based vs. traditional qualitative methods, why not go hybrid to get the best of both worlds?
Don’t forget the graphic! Multidimensional scaling
Multidimensional scaling is a visual tool that can help researchers classify objects and identify the causation of events. The author provides the basics on this form of perceptual mapping.
21st century mystery shopping
From digital photos to e-mailed reports, the mystery shopping process is benefiting from advances in technology.

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Related Suppliers: Moderators

Click on a category below to see moderators who specialize in the following related industries, markets and audiences

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Related Events

WEBINAR: OPTIMIZING ONLINE QUAL: BETTER STUDY BUILDING WITH A HUMAN TOUCH
March 3 at 1 p.m. EST, 2015
Aha! will host a complimentary 1-hour Webinar, themed 'Optimizing online Qual: Better Study Building with a Human Touch' on March 3 at 1 p.m. EST. Ray Fischer, CEO of Aha!will present.
MYSTERY SHOPPING PROVIDERS ASSOCIATION EUROPE CONFERENCE
April 17, 2015
The Mystery Shopping Providers Association will hold its annual Europe conference on April 17 in Budapest, Hungary.

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