Medical marketing research operates in a uniquely complex environment, where methodological rigor, ethical safeguards and regulatory awareness are essential. Interviewing patients and health care professionals requires specialized expertise to ensure data is collected responsibly, accurately and in compliance with privacy and consent requirements. As pharmaceutical and health care organizations face increasing pressure to demonstrate value, support innovation and respond to changing care models, high-quality medical research plays a critical role in informing sound decisions.
For corporate and end-client researchers, selecting partners with experience in medical interviewing and broader health-focused research services helps reduce risk and improve the reliability of insights. Firms that understand clinical contexts, stakeholder sensitivities and appropriate research methods are better equipped to deliver findings that stand up to internal and external scrutiny. This directory highlights organizations active in this space, offering a range of capabilities to support medical and health care research needs.
Applied Marketing Science (AMS)
Founded 1989 | 40 employees
John Mitchell, President and Managing Principal
Applied Marketing Science (AMS) is an award-winning, full-service market research consulting firm. With roots in the MIT Sloan School of Management, and as pioneers of voice of the customer research, we bring more than 35 years of customer insights expertise to health care and life sciences organizations. Leading medical innovators rely on us for in-depth qualitative interviewing and advanced research methods that uncover the needs, motivations and experiences of patients, providers and caregivers alike. Our insights help people across the care journey work together to design meaningful pathways that improve patient outcomes and elevate the provider experience.
Phone 1-781-250-6300
ams-insights.com/who-we-help/medical-products-and-pharmaceuticals
Culture Wise Insights
Founded 2021 | 5 employees
Fernando Castro, M.Ed, Founder
Amanda Bagatelli, M.Ed, Senior Project Manager
Vivian Chaves, Associate Project Manager
At Culture Wise Insights, we specialize in recruiting and interviewing patients for health care research, with a focus on engaging multicultural and linguistically diverse populations. Using trained cultural brokers and experienced qualitative moderators, we bridge cultural and trust-based gaps that often limit participation in medical studies, including those involving rare or complex conditions. A cornerstone of our approach is in-language qualitative interviewing, which enhances data validity, reduces misinterpretation and allows patients to communicate symptoms and health care experiences with greater accuracy and nuance. By creating inclusive, respectful spaces for dialogue, we ensure access to hard-to-reach patient populations and generate high-quality insights that support equitable, informed health care decision-making.
Phone 1-617-903-8116
www.culturewiseinsights.com
Decision Analyst
Founded 1978 | 120 employees
Monisha Hatfield, Senior Vice President
Bonnie Janzen, President
The Medical Research Group at Decision Analyst combines deep scientific and technical expertise to address complex challenges in the pharmaceutical, medical, health and wellness industries. Their work – often strategic, multiphase and spanning multiple countries – focuses on patients and health care professionals (HCPs). The team employs a broad range of methodologies, including qualitative research, strategic survey design, advanced analytics and consulting services. Decision Analyst excels in areas such as strategy research, market segmentation, new product concept testing and forecasting, messaging optimization, innovation services and advertising research. With extensive experience solving intricate marketing problems, the team tailors and blends research approaches – quantitative, qualitative, including AI – to meet your specific business needs. Decision Analyst has ISO certification 27001:2022 and designs and executes health care, medical and pharma consulting assignments in North America, Europe, Latin America, Asia, the Middle East and Australia.
Phone 1-817-640-6166
www.decisionanalyst.com/industry/medical
Dynata
Founded in 1977
Josh Monroe, SVP Sales, MRA EAST
Dynata is the world’s largest first-party data company for insights, activation and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia Pacific.
Phone 1-860-209-0097
dynata.com
Fieldwork
Founded 1980 / Insights 1960 | 350 employees
Nikki Darre, President
Our specialties include medical, global research, consumer, CX/UX, B2B and mock jury. For over 40 years Fieldwork has recruited the highest-quality medical, consumer and business respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today: SarahK@fieldwork.com
Email info@network.fieldwork.com
Phone 1-800-863-4353
www.fieldwork.com/market-research-services
Karchner Marketing Research, LLC, WBE
Founded 2003
Helen and Mike Karchner, Co-Founding Moderators
Fast-paced markets demand initiative, agility, insight and innovation. KMR designs, executes and moderates PMR studies like branding, value proposition, concept/message testing, product positioning, market landscape, detailing material effectiveness, etc. KMR empowers health care organizations and businesses! How do we effervesce a reluctant HCP’s or patient’s internal inclinations? Our unique “proprietary secret sauce,” uncovering respondents’ ahas and propensity/drive to engage in product/service selection. KMR’s client base represents global and national pharmaceutical/health care brands, with 33% direct end-client strategic partnerships and 67% through subcontracting relationships. The end-client’s product portfolio is strengthened by KMR uncovering missed opportunities or potential risks before resources are wasted. By anticipating tomorrow’s needs today, clients remain strategically advanced and continue outpacing competitor innovation. Elevate your business with KMR’s expertise – because smarter decisions lead to lasting success. KMR – your strategic partner from quick, gut-check projects to multiphased global studies. Value established KMR’s prominence!
Email helen@kmrinsights.com
Phone 1-454-854-1121 or 1-610-564-9624
www.KMRResearchStudio.com
Murray Hill National
Founded 2013 | 40 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions, high-quality recruitment and data collection for all your research needs, specializing in health care and B2B! All methodologies and all audiences! MHN can host and deliver your results across the U.S. What makes us different from most is that we put data quality at the top of the list. For the last 30 years, the executives at Murray Hill National have worked diligently and advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment, with access to 5 million consumers, 650,000+ B2B executives/professionals and 750,000 physicians, nurses and administrators. MHN maintains 150+ patient panels. MHN’s qualitative services extend far beyond the traditional focus group. MHN services include online, digital, remote, home-use test and any other methodology needing to find an audience with feedback or expert knowledge. MHN’s motto: “Any audience, any methodology. Specializing in B2B and health care.” Call us today for your next project, your “national”
recruiting experts!
Phone 1-972-707-7645
www.murrayhillnational.com
Olson Research Group Inc.
Founded 1995 | 55 employees
Charles Olson, CEO
Olson Research provides a full spectrum of innovative qualitative and quantitative market research services to the pharmaceutical and life sciences industries. Our deep access to accurate U.S. provider data combined with our team of senior-level consultants – who each possess 20+ years of health care marketing research expertise – and our dedicated qualitative and quantitative project managers – with an average of 10+ years of experience – are hallmarks of our success. We are known for our collaborative approach to research that supports custom solutions and flexible offerings, while staying laser focused on supporting our clients’ most critical strategic decisions.
Phone 1-267-487-5500
www.olsonresearchgroup.com
ReadingMinds.ai
Founded 2025 | 12 employees
Stu Sjouwerman, CEO
ReadingMinds.ai is a new, AI-powered marketing research platform that turns real customer conversations into fast, actionable insights. You get a second-generation platform that features an emotionally intelligent AI-interviewer called Emma. She conducts crisp voice interviews 24/7, no appointments needed! Marketers use ReadingMinds to uncover emotions that truly drive buyer behavior, then translate those findings into sharper targeting, stronger messaging, better-quality leads and higher close rates. Teams get actionable, shareable reports in hours, not weeks, with granular sentiment analysis and key themes that align marketing and sales around what makes buyers tick. Collaborate effortlessly with teammates and partners while keeping workflows centralized and efficient. Find out how affordable this now is!
Email support@readingminds.ai
www.readingminds.ai
WebMD/Medscape Market Research
Founded 1995 | 1,800 employees
Audrey Rosen, Vice President, Market Research
WebMD Medscape offers you what no other health care market research company can: engaged health care professionals who are regularly accessing Medscape for clinical content and patients/caregivers who engage with WebMD for health care information. Our market research team leverages WebMD and Medscape members to provide you with solutions that deliver high-quality results. Our Medscape members include such titles as MDs, pharmacists, medical students and NPPAs. We use our advanced targeting capabilities to deliver the HCP respondents and results that you are looking for. In addition to our U.S. coverage, we also have MD coverage in the U.K., Italy, Spain and Germany. The WebMD patient and caregiver panel is profiled on over 500 conditions and diseases.
Phone 1-646-856-3860
www.medscapemarketresearch.com