Editor’s note: David Boyle and Richard Bowman are the authors of PROMPT, a resource for marketing professionals looking to use AI to grow their brands. Boyle is director of Audience Strategies, London. Bowman is director of This Is Insight, London. 

Are you tired of spending so much valuable time and brainpower generating hypotheses and insights for your market research projects? In this article, we'll share the 10 ways that ChatGPT will affect your job as a market researcher by streamlining existing processes, exploring new categories, hypothesizing about audience behaviors, understanding customer feedback and enhancing your creativity. Not only can ChatGPT save you time and effort, but it will also open new possibilities for your research, leading to increased reach and impact. 

1. Streamlining existing processes: Put an end to slow and short-sighted hypothesis generation and find insights in vast volumes of data.

ChatGPT's ability to condense, analyze and find insights in vast volumes of data is one of the most significant benefits it offers market researchers. With its natural language processing and machine learning capabilities, ChatGPT can quickly and easily process large amounts of data, identifying patterns, trends and insights that would take a human hours or even days to uncover. This can streamline the research process and make it more efficient, allowing market researchers to focus on high-level tasks, such as strategy and communication. This will allow you to take on more projects, go broader than before and increase the chances of getting great answers.

2. Exploring new categories: Imagine being able to explore new categories and identify audience needs with just a few clicks. ChatGPT can help you quickly understand new industries and audiences.

Using ChatGPT to explore new categories and identify audience needs is a powerful way to quickly understand new industries...